Google Analytics 4 is the most recent model of Google Analytics, also referred to as GA4, and replaces the earlier UA, or Common Analytics model. GA4 makes use of machine studying expertise to assist analytics customers perceive buyer conduct throughout a number of units and platforms. It offers extra granular knowledge about person engagement and contains options reminiscent of occasion monitoring, cross-device monitoring, and funnel evaluation.

With the GA4 migration underway, the time has come for all of us to embrace change, and don’t neglect, you solely have till July 1, 2023, earlier than the change to GA4 is everlasting. On this Each day search engine optimisation Repair version, we’ll take you thru an introduction to GA4, together with how GA4 is built-in into the Moz Professional instrument.

Introducing GA4

On this video, I’ll take you thru an introduction to GA4, explaining the principle variations as in comparison with UA so you’ll be able to higher perceive why and the way you have to be utilizing GA4.

Find out how to Join GA4 to Moz Professional

On this video, you’ll uncover the right way to join your GA4 account to Moz Professional. You’ll first want admin entry to your Google Analytics account; from there, you’ll be able to fly!

Perceive the Website Visitors Tab

On this video, I’ll clarify the analytics knowledge you’ll see within the Site Traffic part of a Marketing campaign. The Website Visitors part permits you to monitor your natural visitors for traits and insights.

Perceive the Touchdown Pages Tab

On this video, I’ll information you thru the analytics knowledge you’ll see within the Landing Pages tab within the Rankings part of a Marketing campaign. Touchdown Pages makes use of your tracked key phrases that will help you decide which key phrases could also be sending your web site visitors.

Study extra about GA4 in our Beginner’s Guide to Google Analytics.

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