Digital content material creation is the method of making and publishing content material on digital platforms, like web sites, social media, and extra.

On this submit, you’ll discover ways to create digital content material that folks wish to see.

Why is digital content material creation essential?

The web world is made up of content material. Whether or not you’re looking out on Google or scrolling by way of TikTok, you’re consuming content material. 

So if you wish to construct on-line visibility and drive traffic to your website or enterprise, you might want to create digital content material. This may mean you can attain your target market on-line.

Additionally, creating digital content material permits you to construct an viewers and develop belief with them. You’ll turn into the go-to authority for something associated to your area of interest and subject of alternative. 

For instance, we publish continuously on YouTube. Right here’s an instance of the kind of feedback we get:

YouTube comment praising Sam Oh

Lastly, you’ll be able to truly earn a residing from it. You could possibly be paid as a content creator on your digital content material creation abilities, or you might monetize the viewers you’ve constructed—adverts, product placements, affiliate marketing, consulting, promoting your personal merchandise, and extra.

Listed below are some examples of digital content material you’ll be able to create:

  1. Weblog posts – You’re studying one now. They’re probably the most frequent kinds of digital content material. Be taught how to write a great blog post here.
  2. Movies – They might be longer-form ones (like these we publish on YouTube) or short-form movies (like TikTok, Instagram Reels, YouTube Shorts, and extra). 
  3. Podcasts – Audio content material that may vary from short-form (<5 minutes) to long-form ones (I’ve seen seven hours and extra). As of late, podcasts additionally are available in video codecs.
  4. Images, pictures, and GIFs – One of the vital frequent kinds of digital content material on social media. They might be actual or AI-generated. This class additionally contains customized illustrations, charts, diagrams, graphs, infographics, memes, and extra.
  5. Social media posts – These are content material printed on well-liked platforms like Instagram, Twitter, LinkedIn, Reddit, and extra. There could also be particular codecs for every platform (e.g., carousels on LinkedIn, threads on Twitter, and extra).
  6. Newsletters – Emails despatched to an viewers at a selected frequency. These could be long-form essays, curated hyperlinks (like our newsletter), or extra. 
  7. Programs – A structured sequence of movies (generally along with textual content and worksheets) meant to show a topic or subject, like our SEO course for beginners.

The digital content material creation course of

The method of making digital content material is analogous for each channel. 

Right here’s do it:

1. Determine in your primary sort of content material

Making a video is completely different from writing a weblog submit. So every sort of digital content material requires you to own completely different abilities.

Nonetheless, even when your preferrred objective is to have the ability to create any sort of digital content material, you’ll wish to start by prioritizing. At this stage, getting began and doing the actual factor is extra essential than dreaming about having the ability to create all kinds of content material. 

So select the one sort of digital content material you want to excel at creating and get began. 

As author Scott Younger says:

Making an attempt a number of pursuits without delay is a recipe for carrying out none of them. Progress requires priorities. We have to sort out tasks separately—not attempt to juggle all of them at as soon as.

I like to recommend beginning with the content material sort you might have probably the most affinity with. These may result out of your pure strengths or just the platform you spend probably the most time on. 

For instance, if you end up losing spending hours on YouTube, then making movies might be up your alley. For me, I loved studying books and weblog posts, so I ended up selecting writing as my primary marketing skill.

2. Discover confirmed subjects

Irrespective of the sort or platform you’re creating content for, you’ll wish to make sure you’re creating one thing that appeals to your target market.

Nothing beats the nice old school technique of asking your target market what they wish to see.

Discover family and friends who match your viewers profile and ask them what they’d prefer to see or what sort of content material is lacking/uncared for on the web. For instance, I breakdance as a passion. So if I have been to begin a YouTube channel about breaking, it might be as straightforward as hitting up my common follow spot and asking my fellow breakers some questions.

If you happen to’re a enterprise and have current prospects, attain out and ask them. You’ll be able to be a part of on-line teams on Fb, Reddit, Discord, and Slack and ask them questions. 

Past that, you should use instruments to see what sort of subjects already carried out effectively. That is an indicator that persons are —and can proceed to have an interest—in these subjects.

For instance, should you’re creating weblog posts, you’ll wish to know the subjects persons are trying to find on Google. Since they’re trying to find these subjects, then it’s doubtless they’ll wish to examine them.

To seek out these subjects, you’ll must do keyword research. That is the method of discovering the phrases and phrases folks seek for in serps.

The simplest manner to do that is to make use of a key phrase analysis device like Ahrefs’ Keywords Explorer. Right here’s how:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter a phrase that’s related to what you wish to create content material about (e.g., basketball)
  3. Go to the Matching phrases report
  4. Swap the tab to Questions
Matching terms report with "Questions" tab toggled, via Ahrefs' Keywords Explorer

This report will present you all of the questions containing “basketball,” sorted by search volume. Look by way of the report and select the questions you wish to write about. 

Different examples:

  • Reddit – Discover a related subreddit (e.g., r/tennis should you’re making tennis movies) and choose “High” and “All time.” This may present you probably the most upvoted posts in that subreddit.
  • Twitter – Set up a Chrome extension like Twemex, which is able to present you a person’s hottest tweets of all time.
  • YouTube – Use instruments like TubeBuddy or VidIQ to do keyword research for YouTube.
  • Podcasts – Use a search engine like ListenNotes to see which episodes in your area of interest are trending.

3. Create the content material

There are three primary steps concerned within the technique of truly creating the content material:

Flowchart showing how to plan, create, and publish content

Let’s take a deeper look.


Earlier than you set pen to paper, you’ll wish to have a transparent concept of what it’s precisely you wish to say. In any other case, there’s a actual threat of going off-track, lacking the details, and making your viewers go to sleep.

You could get away with merely throwing your ideas out as a tweet or IG story. However even then, these kinds of posts can profit from planning and rewriting:

So this stage means creating an outline (or a storyboard should you’re making a video). For instance, this submit started as a top level view:

Outline of the post on digital content creation

To create the define, I mixed a mixture of:

  • My very own private expertise and information.
  • what the top-ranking pages have coated.
  • Operating a content gap analysis.

Right here’s do the final one:

  1. Go to Ahrefs’ Keywords Explorer
  2. Enter your goal subject
  3. Scroll to the SERP overview
  4. Choose just a few of the top-ranking pages
  5. Click on Open in and select Content material hole
SERP overview for "how to get better at basketball," via Ahrefs' Keywords Explorer

This report exhibits you all of the frequent key phrases the top-ranking pages are rating for. These may make potential subtopics we may cowl. Nonetheless, we solely wish to see probably the most related ones, so let’s set the “Intersections” filter to 3, 4, and 5:

Content Gap report

Scrolling by way of the record, we are able to see just a few subtopics to incorporate:

  • be taught to play basketball
  • be higher at basketball
  • suggestions for basketball
  • basketball strategies
  • how lengthy does it take to get good at basketball
  • get the ball extra in basketball

If you happen to’re making an academic video on YouTube, this script format has labored effectively for us:

  1. Drawback – Lead with the issue your video is fixing.
  2. Teaser – Present that there’s an answer to the issue with out giving it away.
  3. Answer – Educate resolve the issue.

When you’re accomplished together with your define or storyboard, I like to recommend getting a pal or colleague to present suggestions. We do that for all our outlines (and drafts too). At this stage, this suggestions might be invaluable in serving to you determine what’s lacking and what might be improved, particularly with regard to the construction.


It doesn’t matter what you’re creating, this half is actually about hunkering down and simply making the content material. 

You’ll have your personal quirks and fancies right here (for instance, I get pleasure from a cup of robust espresso whereas writing). However from expertise, it’s severely about blocking out a bit of time and dealing on the content material with no distractions.

This might imply:

  • Making a non-negotiable block of time in your calendar and committing to it.
  • Placing your telephone on “airplane” mode or in one other room.
  • Letting others know you don’t wish to be disturbed throughout that point (particularly essential should you work from residence).
  • Utilizing a webpage-blocking Chrome extension.
  • Logging out of all social media and staff chat software program, like Slack or Groups.
  • Forcing your self to create with out modifying (this pertains particularly to writing).

Whenever you’re accomplished creating, it’s best to (once more) get suggestions from a pal or colleague. Doing this may assist scale back inaccuracies, logical loopholes, spelling errors, and grammatical errors.


That is the best half. When you’re accomplished, it’s actually only a matter of formatting, finalizing, and importing your work onto the goal platform.

4. Measure and monitor efficiency

Content material creation is all concerning the suggestions loop. You’ll wish to create content material and publish it, and also you’ll additionally wish to know if it’s hitting the goal. 

Are folks consuming it? Do folks prefer it? What are you able to enhance on or do much less of?

Answering these questions would require you to measure your content material’s efficiency. Moreover getting qualitative suggestions out of your viewers, you can even use instruments to see mentioned efficiency.

For instance, in case your primary digital content material sort is weblog posts, you’ll wish to verify Google Search Console and see should you’re producing any search visitors.

Ahrefs' Google Search Console performance report

You’ll additionally wish to add your primary key phrases to Ahrefs’ Rank Tracker to see should you’re rating excessive on Google:

Ahrefs' Rank Tracker showing keywords and their metrics (position change, volume, and traffic)

For different platforms, you’ll doubtless be capable of see your analytics through the platform itself. For instance, should you’re creating content material for YouTube, you’ll wish to go to YouTube Studio and verify your analytics. 

Whenever you see one thing working, contemplate doubling down and making extra of the identical. However don’t be afraid to experiment too. Use the scientific course of—if one thing doesn’t work, are you able to strive a unique strategy? Maybe a unique hook, construction, or format? 

It’s all about enjoying round, experimenting, and determining what works alongside the manner.

Closing ideas

There are two primary components behind profitable digital content material creation:

  1. Consistency – Two issues right here: First, to be good at one thing, you might want to follow persistently. Second, it’s laborious on your viewers to turn into a fan of somebody who creates as soon as and disappears. So be sure to’re at all times displaying up. Do that by publishing at a frequency you’ll be able to decide to. However don’t be overly formidable—you’ll be able to at all times ramp up sooner or later.
  2. LongevityAccording to SEO Jacky Chou, publishing 21 podcast episodes places you on the earth’s high 1% of podcasts. This stat just isn’t telling you ways straightforward it’s to provide a podcast however how shortly most individuals hand over. You’ll be able to win the sport just by outlasting everybody.

Any questions or feedback? Let me know on Twitter.


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