How do you persuade guests your web site is value their time? There are such a lot of parts that a top-notch landing page design wants, and making these parts the “greatest” they are often usually will depend on what your landing page goals are.

Landing Pages Examples: Image shows laptop computer with a galaxy on the screen.

Access hundreds of Website Themes & Templates on HubSpot

If you happen to’re trying to up your landing page game, it is useful to know what goes into an awesome one. We’ve compiled a listing of landing pages we love so you possibly can see these spectacular designs in motion and implement their techniques into your individual touchdown pages.

Leap to the kind of touchdown web page you wish to see beneath:

Sign-Up Landing Page Examples

Ebook Landing Page Examples

Landing Page Ideas

Professional tip: HubSpot’s free CMS tools> allow you to create your individual web site from scratch, with loads of customization choices accessible so you possibly can tailor your web site to your branding.

 

Signal-Up Touchdown Pages

1. Shopify

Shopify sign up landing page example

Like most of the different touchdown pages on this put up, Shopify’s trial touchdown web page for sellers retains it easy. It’s not too text-heavy, however nonetheless manages to steer customers by noting just a few key factors about its top-notch product. Guests come away realizing that Shopify is an all-in-one platform that’s simple to make use of and trusted by many.

Why This Touchdown Web page Works:

  • Clear Interface: The user-oriented headline is just some phrases, for instance, and the web page depends on easy graphics and quick paragraphs to speak the trial’s particulars and advantages.
  • Concise CTA: There are just a few fields it is advisable to fill out earlier than you get began. All of this makes it simpler so that you can shortly get began promoting on-line with their instrument.

What May Be Improved:

  • Emphasize Safety: The final column states that the platform is protected, however doesn’t clarify why. As an alternative, it mentions that over one million companies use it. A number of phrases that talk to website safety would enhance this part for the reason that variety of distributors is already said on the high of the web page. Moreover, it might eradicate friction for guests with safety issues.

2. Great Jones

Great Jones landing page design example

Many people have been doing much more cooking throughout the pandemic and trying to improve our gear. Nice Jones provides up a touchdown web page that’s as lovely as its Dutch Ovens. It’s very aspirational and faucets into all of our ultimate kitchen goals.

Why This Touchdown Web page Works:

  • Use of Coloration: Nice Jones’ website is colourful identical to its cookware. The usage of daring colours shortly attracts guests in and makes the cookware stand out.
  • Distinguished CTA: You may’t miss this large yellow CTA and daring font $100 Off coupon. Who wouldn’t need $100 off these attractive pots?

What May Be Improved:

  • Rollover Descriptions: With so many pans and utensils pictured without delay, it might be nice if customers had the power to view the title of the merchandise. That method they might discover it simpler on the positioning after they’re prepared to purchase.

3. Muzzle

Muzzle sign-up landing page with yellow download button

Muzzle, a Mac app that silences on-screen notifications, totally embraces this present do not inform mentality on their in any other case minimal touchdown web page. Touchdown pages assist customers determine whether or not or not your services or products is definitely value their treasured time and vitality. What higher solution to clearly and straightforwardly talk your worth proposition than by confronting guests with the very downside your app solves?

Why This Touchdown Web page Works:

  • Present Moderately Than Inform: Guests to the web page are greeted with a rapid-fire onslaught of embarrassing notifications within the higher left of the display. Not solely is the animation hilarious, it additionally manages to compellingly convey the app’s usefulness with out prolonged descriptions.
  • Cohesive Visible Expertise: Even the textual content on the web page is a muted grey shade, mirroring the operate of the product.

What May Be Improved:

  • May Be Tough to Learn: Whereas the sunshine grey textual content on white background is nice at mimicking the product’s operate, it might be more durable to learn for some.

4. DoorDash

DoorDash landing page example

Takeout fans are little doubt acquainted with DoorDash, the app that permits you to order meals from quite a lot of eating places out of your cellphone. Effectively, as a substitute of shoppers, this touchdown web page is geared in the direction of recruiting Dashers who make the deliveries.

Why This Touchdown Web page Works:

  • Emphasizes Dasher Autonomy: This touchdown web page actually performs up that Dashers are unbiased and free to work when they need.
  • Highlights Potential Earnings: Whereas there’s no solution to show these earnings are typical, they’re actually engaging for anybody who needs to make further money on the aspect.

What May Be Improved:

  • Benefit Over Rivals: DoorDash is just not the one supply recreation on the town. They may spotlight what units them other than a competitor like UberEats.

5. Wise

Wise sign-up landing page with CTAs for sending money, receiving money, and debit card

Sensible means that you can ship or obtain cash in several currencies and international locations, and its touchdown web page separates clients into two classes of both Enterprise or Private so you are not distracted by choices that do not apply to you. There’s even a brief video to indicate guests how the service works earlier than they struggle it. Since they’re coping with cash, it’s essential to get the client expertise proper the primary time.

Why This Touchdown Web page Works:

  • Highlights Security: The safety info is out entrance and heart on this web page, serving to to ease any hesitancy a possible buyer may need and assures them that Sensible is a protected service to make use of to ship cash and obtain .
  • Emphasizes Worth: In a number of locations on the web page, in each textual content and video, Sensible reiterates that it is cheaper than transferring cash by way of a conventional financial institution.

What May Be Improved:

  • Interface is a Little Busy: Whereas it’s nice that clients have entry to a wealth of details about the service, there’s loads occurring. There’s video, menus that seem if you scroll and a number of buttons — all inside the high half of the web page.

6. Airbnb

Airbnb Landing PageTo assist convert guests into hosts, Airbnb provides some engaging personalization: an estimated weekly common earnings projection primarily based in your location and residential measurement. You may enter further details about your potential lodging into the fields to get an much more custom-made estimation.

Airbnb 2nd landing page exampleIf you happen to go to the web page already satisfied, the clear call-to-action on the high of the web page makes it simple to transform on the spot.

Why This Touchdown Web page Works:

  • Personalization: Airbnb exhibits you proper at the beginning what you may doubtlessly earn primarily based in your space and the scale of your own home. That is helpful for potential new hosts who should be determining how a lot they need to cost and what they will anticipate to earn.
  • Leverages Neighborhood: Additional down on the web page, these interested by internet hosting have the choice to contact a seasoned Superhost to reply any questions they could have.

What May Be Improved:

  • Nothing: The web page is evident, concise, reassures potential hosts Airbnb is protected to make use of, and provides a customized expertise.

7. Wag!

Wag landing sign up page example

Wag! is a service that connects canine homeowners with canine walkers and sitters. This web page will get proper to the purpose with a big font encouraging prospects to hitch, and places the sign-up type prominently on the precise half of the web page. The inexperienced background shade makes the white font and different parts on the web page pop. The addition of a QR code on the shape can be a pleasant contact, enabling guests to scan it, shortly obtain the app, and sign-up.

Why This Touchdown Web page Works:

  • Environment friendly Kind: Leaving the shape area open on the web page means guests don’t even should click on on a CTA to entry it. The QR code additional expedites the method.
  • Emphasizes Credibility: Together with caretaker images and that greater than 351,000 caretakers at the moment use the service nationwide makes Wag extra reliable.

What May Be Improved:

  • It’s Not Compelling: In contrast to DoorDash talked about earlier, Wag! makes no point out of why folks ought to be a part of. What are the perks? Are the hours versatile?

8. Wistia

Wistia Landing Page Example

Proper off the bat, you discover the blue background with the pop of pink within the type of a “Attempt without cost” button. The web page will get proper into the motion with a video showcasing all of the cool content material you possibly can create. If you happen to’re having doubts, you possibly can at all times scroll beneath to learn testimonials from a few of Wistia’s 375,000 glad clients.

Why This Touchdown Web page Works:

  • Ease of Use: The shape itself permits customers to shortly fill it out by linking to their Google account. Doing so permits the autofill function, which cuts down on friction for the consumer.
  • Capitalizes on Visuals: As a video host, Wista does an awesome job of showcasing its capabilities utilizing quite a lot of mediums. There’s colourful graphics, movies and even a hyperlink to advertising and marketing centered cartoons.

What May Be Improved:

  • Embrace an FAQ: Testimonials are nice, however typically clients have just a few issues that may very well be answered shortly with an FAQ part. That method they will determine whether or not or not to enroll with out having to depart the web page to seek for solutions.

9. Webflow

Webflow Landing Page ExampleWebflow, a design instrument for internet builders, packs lots of info into only one GIF. As with Muzzle, Webflow additionally will get proper to the purpose and demonstrates what their instrument can do, reasonably than simply speaking about it. The animated GIF is seen in the identical body on the web site, so customers can see how the product works and join with out scrolling.

Why This Touchdown Web page Works:

  • Present Moderately Than Inform: With the ability to view Webflow’s instrument in motion offers potential clients a transparent thought of not solely what it does, however how their consumer expertise will probably be.
  • Removes Danger: In a number of locations on the touchdown web page, guests are reminded that the service is free. There’s no trial to join. They’ll construct their website without cost and determine whether or not or not to join a plan after they’re able to launch.

What May Be Improved:

  • Nothing: This touchdown web page is the proper steadiness of data, usability, and visuals.

10. Talkspace

Talkspace Landing page example

Talkspace, a web based remedy service, actually focuses on trustworthiness with this touchdown web page. The entire info on this web page emphasizes that clients could have entry to licensed therapists, and drives dwelling that the service is safe and confidential. It’s an effective way to reassure those that could also be hesitant to take part. The usage of shapes can be a intelligent thought. Pages are sometimes stuffed with squares and containers, so placing the CTA inside a big circle instantly attracts the viewer in. General, the structure is clear, inviting, and informative.

Why This Touchdown Web page Works:

  • Builds Belief: The give attention to buyer safety works of their favor, particularly noting that they’re HIPPA compliant.
  • Gives Worth: Along with offering particulars about how Talkspace works, this web page additionally offers a number of psychological well being sources and articles.

What May Be Improved:

Nothing: This web page has an awesome consumer interface and serves as an awesome start line for psychological well being sources.

E-book Touchdown Pages

11. Nauto

nauto-ebook-landing-page

Nauto, a knowledge platform for self-driving automobiles, helps make autonomous driving safer for corporations who handle fleets of self-driving automobiles. Naturally, its clients would want every kind of data to promote them on this platform. Nauto has it, packaged right into a super-simple e-book whose touchdown web page offers you each a short contact type and a few preview statistics to show why this useful resource is so essential.

On the high of the web page, proven above, a heat photograph of a automotive’s exterior r hugs the lead-capture form. The inexperienced “Obtain Now” button would possibly’ve even been on objective (on the highway, inexperienced means go, in spite of everything).

Scroll down, and you will see one other “Get the eBook” CTA to remind customers what’s ready for them. You may additionally see three jarring statistics about automotive accidents to entice customers to study extra. Test it out beneath.

nauto-ebook-landing-page-CTA-1

Why This Touchdown Web page Works:

  • Simplicity: There’s no distractions on this touchdown web page, which is ideal given the corporate’s give attention to protected, self-driving automobiles.
  • Nice Use of Comparability: Additional down the web page, Nauto provides up aspect by aspect footage of a distracted driver vs. a self-driving car. It’s a wonderful solution to drive the purpose dwelling that A.I. is a safer wager.

What May Be Improved:

  • Graphics: The nice and cozy photograph on the high is actually tough to see. Barely extra definition would have helped guests simply acknowledge the picture as automobiles.

12. Industrial Strength Marketing

industrial-strength-marketing-landing-page-example.png

Proper off the bat, this touchdown web page pulls me in with a compelling, punchy header: “Do not Make Me Zoom.” It instantly speaks to a standard expertise most of us have had after we’re searching on our telephones or tablets — and it is a bit of sassy, too.

However that is not the one factor retaining me on this touchdown web page. Discover how the colour pink is strategically positioned: It is proper on the high and backside of the shape, drawing you even nearer to the conversion occasion.

industrial-strength-marketing-mobile-landing-page-1.jpg

industrial-strength-marketing-mobile-landing-page-2.jpg

Plus, this design is meta as well: It appears to be like and works nice on cell, too (pictured above) Remember that lots of guests will probably be accessing your touchdown pages on their smartphones or tablets, and if the design of your web site does not work properly for them, they may quit and depart your web page.

The parents at Industrial Power Advertising and marketing made the fonts and type area large enough in order that guests do not should pinch-to-zoom to learn and work together with the content material, for instance.

Why This Touchdown Web page Works:

  • Voice: The language is punchy and relatable, shortly drawing the reader in.
  • Minimalist: The black and white shade scheme with just some pops of pink actually make the join sheet stand out. Moreover the minimalist design works fantastically on cell and desktop, no pinching required.

What May Be Improved:

Nothing: Each the cell and desktop variations illustrate the proper execution of a minimalist structure which helps the reader navigate the positioning with ease.

13. Inbound Emotion

Inbound Emotion Spanish language landing page example

Even if you happen to do not communicate Spanish, you possibly can nonetheless admire the conversion capabilities of this HubSpot accomplice website. My favourite function of the web page? The shape stays in a set, outstanding place as you scroll by way of the positioning. I additionally love the easy structure and heat colours.

Why This Touchdown Web page Works:

  • Fastened Kind: Gaining access to the shape whereas scrolling offers a greater consumer expertise. No have to scroll again as much as the highest of the web page to search out it.
  • Easy Interface: The structure is easy, however efficient. The usage of solely two shades of orange give a monochrome really feel and retains the give attention to the advantages of the e-book.

What May Be Improved:

  • Make the Kind Temporary: There have been six gadgets to fill out, not together with the test containers possibility on the finish. Longer types may very well be a turnoff for some guests.

14. IMPACT Branding & Design

Impact Branding landing page example with creative CTA

Full disclosure: IMPACT is a HubSpot partner — however that is not why they’re included right here. IMPACT’s touchdown pages have lengthy been a supply of design inspiration. I really like the easy structure of the web page, from the big headline copy and detailed featured picture, to the define that surrounds the shape, to the colours and fonts which can be very pleasing to the attention.

The free information IMPACT is providing for obtain right here additionally does not emphasize the obtain itself within the blue button that means that you can submit your filled-out type. Moderately, IMPACT is inviting you to “generate extra conversions” — placing the give attention to what you stand to realize on account of studying the information.

Why This Touchdown Web page Works:

  • Intelligent Messaging: You’re not downloading an e-book, you are studying the right way to “generate extra conversations.” This rephrasing is much extra engaging than merely placing an everyday obtain button.
  • Easy Use of Coloration and Fonts: The blue tones work very well on this touchdown web page, giving it selection whereas retaining the look cohesive. Since there’s a number of textual content on the web page, a easy font is ideal.

What May Be Improved:

  • Nothing: This web page encourages downloads in a intelligent method utilizing a easy structure and colours.

Touchdown Pages to Study Extra

15. Unbounce

Unbounce Landing Page Example

It is no shock Unbounce made this listing —they’ve truly written the book on creating high-converting landing pages. Though there are many superb issues about this touchdown web page, the 2 that I completely love are: the a number of methods to entry the course, and extra industry-specific report choices. Unbounce is actually expert at offering guests the knowledge they want, but in addition what they didn’t know they wanted till they landed on the positioning.

Why This Touchdown Web page Works:

  • Offers Guests Choices: In relation to accessing the course, customers can both click on the primary button above the higher half of the web page, or in the event that they’ve been scrolling, click on on the course from the sidebar on the left. Eliminating the necessity to scroll again as much as the highest of the web page.
  • Typically Extra is Extra: Along with the course, Unbounce offers guests with industry-specific reviews and solutions to different touchdown page-related matters. Offering much more helpful info units Unbounce up as a trusted authority of their area.

What May Be Improved:

  • Descriptions: The course provides a number of modules and it might be useful if some supplied a short description. The sidebar menu provides a course listing, however a brief sentence summarizing what guests can anticipate to study could be useful.

16. Bills.com

bills-dot-com-landing-page-example.png

Usually, folks assume touchdown pages are static pages in your web site. However with the precise instruments, you can also make them interactive and personalised.

Take the instance above from Payments.com. To see if you happen to’d profit from their session, you reply three questions earlier than you might be proven a type.

Then, you reply two extra questions, just like the one beneath:

bills-dot-com-landing-page-2.png

And here is the ultimate touchdown web page type the place you fill out your info:

bills-dot-com-landing-page-3.png

I am undecided how the algorithm works (or if there’s one in any respect), however whereas I used to be filling it out, I had some anxiousness about not qualifying. As soon as I came upon I did, I used to be excited to fill out the shape, which I am positive most people who find themselves in debt and utilizing this instrument are. By making this provide appear extra unique earlier than the shape appeared on the touchdown web page, I would wager that Payments.com elevated conversions fairly considerably.

Why This Touchdown Web page Works:

  • Exclusivity: Everybody likes to really feel particular, which is why exclusivity works so properly. The web page gives the look that the provide isn’t given to simply anybody, you need to qualify first.
  • Interactivity: Anytime you will get customers to work together with the web page, even when it’s one thing so simple as utilizing a type with a sliding bar query.

What May Be Improved:

  • Extra Coloration: Whereas the positioning is geared to not so enjoyable matters like payments and debt, it doesn’t imply it must be boring. The grey leaves a lot to be desired.

17. Zillow

Zillow Landing Page Example

Zillow did one thing similar to Payments.com with their touchdown web page. It begins with a easy type asking for “your own home tackle” ( sounds creepy, however don’t fear. This way area is about on high of a hero picture that includes a quaint dwelling at nightfall adopted by a useful FAQ part.

After all, the tackle itself will not be sufficient to get a real appraisal worth of a house. It simply denotes the house’s neighborhood. It’s a bit like enjoying The Value is Proper. You may guess how a lot properties within the space are value after which sort in an tackle to see how shut you bought. If you wish to study extra data a few property, Zillow then prompts customers to sign-up to proceed.

Zestimate landing page exampleWhen you hand over your electronic mail, you’ll have entry to extra information like comparable properties within the space, mortgage instruments, and the estimated internet income must you determine to promote.

Why This Touchdown Web page Works:

  • Video games are Enjoyable: Anytime you can also make filling out a type really feel like a recreation, it’s a win.
  • Establishes Authority on the Matter: Zillow has entry to a lot housing and neighborhood information, it’s no marvel they’re one of many high dwelling search websites within the nation.

What May Be Improved:

  • Nothing: The Zestimate web page is easy, however efficient. These with issues about what a Zestimate is and the way it’s calculated have easy accessibility to the homebuying FAQ on the second half of the web page.

18. Landbot

Landbot Landing Page Example

Landbot, a service that creates chatbot-based touchdown pages, places their very own product entrance and heart on their chat-fueled touchdown web page. Guests are greeted by a pleasant bot —full with emojis and GIFs —who encourages them to supply info in a conversational format as a substitute of by way of a conventional type.

Why This Touchdown Web page Works:

  • It’s Enjoyable: From the intense colours to the GIFs, this web page retains guests engaged and entertained.
  • Present, Not Inform: By having the chatbot proper on the web page, doing its factor, potential clients can see precisely what they’re getting. The entire expertise simulates what it’s like to make use of Landbot’s product.

What May Be Improved:

  • Nothing: Landbot’s use of a stay demo, testimonials, highlighted integration options and detailed breakdown of how the product works leaves new clients prepared to enroll at first look.

19. Webprofits

Webprofits landing page example

Like Industrial Power Advertising and marketing talked about earlier, Webprofits additionally makes nice use of a predominantly black, white and pink shade scheme. The result’s a clear structure that makes nice use of the pops of shade on the web page. It’s a testomony to the group’s experience in digital advertising and marketing and UX design.

The rollover description function all through the “What We Do” part, whereas black and white, makes use of motion to attract the reader’s consideration to the content material. Every part modifications shade and rolls down like a shade to disclose extra in depth options.

Webprofits landing page example

Additionally they make it simple so that you can work out what Webprofits truly does. The remainder of the web page provides detailed details about what you may get if you give over your info. Plus, it contains strategic CTAs all through, like “Get in Contact”

Why This Touchdown Web page Works:

  • Informative, However Not Overwhelming: There’s lots of info and textual content on this web page, however the usage of well-placed graphics and movies assist break issues up.
  • A number of CTAs: Inserting the identical CTA all through the web page makes it so guests don’t should scroll all the best way to the highest to “Get in Contact.”

What May Be Improved:

  • Nothing: Webprofit makes nice use of the lengthy touchdown web page format, packing in all of the pertinent info guests would want in a single place with a visually interesting expertise.

20. Native Poppy

Native Poppy Landing Page example

Typically, you’ve got simply obtained to cease and admire a touchdown web page for being lovely. Utilizing high-resolution pictures and plenty of white house, Native Poppy’s touchdown web page is a pleasure to have a look at.

Apart from its magnificence, the web page has some nice parts: a transparent and delightfully pink CTA, an informative “How It Works” part, plus an FAQ on the backside. Better of all, it performs with language, ditching the phrase “change into a subscriber” for “change into a wild flower.” I don’t learn about you, however I’d a lot reasonably be a “wild flower” over a subscriber any day.

Why This Touchdown Web page Works:

  • Captures Model Voice: The structure of Wild Poppy mirrors the whimsical vibe of the model. From the images, font selection, and “wild flower” subscription, all of the messaging works in concord.
  • Persuasive: By highlighting all of the perks and reductions of being a part of the subscription program, it entices clients to hitch.

What May Be Improved:

  • Kind Visibility: Whereas there are a number of CTAs, it might have been good to have the shape fields on the web page for quicker sign-up, or as a pop up after clicking, as a substitute of getting to click on the CTA after which be taken to a different collection of prompts.

21. Conversion Lab

Conversion Lab Landing Page example

Whereas I would not sometimes embrace an instance of a homepage with a type on it in a put up about touchdown pages, this web site is particular. The homepage is the complete web site — the navigation hyperlinks simply take you to the knowledge beneath.

Whenever you click on “Get My Free Seek the advice of,” the complete web page darkens to spotlight the shape. See what it appears to be like like earlier than you click on within the photograph above.

And, if you click on that CTA, take a look at how the shape seems:

Conversion Lab landing page example CTA

It’s an identical operate when clicking on any of the headings on the web page. As an alternative of taking you to a unique web page, it merely jumps to the corresponding part on the homepage.

I really like how you do not have to depart the web page to fill out the shape, or view any of the options, making a seamless consumer expertise.

Why This Touchdown Web page Works:

  • Inventive: Having a homepage that additionally capabilities as varied touchdown pages makes Conversion Lab distinctive. Better of all, it nonetheless offers a pleasing consumer expertise.
  • Organized Structure: Regardless of having the homepage and touchdown pages as one, the web page doesn’t really feel cluttered or busy in any respect.

What May Be Improved:

  • Kind Placement: It might be good if the shape possibly opened up on one aspect so guests might nonetheless learn the content material on the remainder of the web page.

Touchdown Web page Concepts

A well-optimized touchdown web page can remodel prospects into leads by gathering info that may enable you higher perceive, market to, and delight guests. Since touchdown pages are essential for conversions, it is essential to ensure they’re properly planned, designed, and executed

Right here are some things to bear in mind when creating touchdown pages:

  • Interesting aesthetics: Giving your touchdown web page shade and a clear UI can solely assist. Guests will wish to study extra about your merchandise and see proof of the worth you are providing. Check out #18 on our listing — Landbot for an awesome instance of a surprising internet web page.
  • Much less is extra: Let the provide or pictures do many of the speaking, however remember to embrace any and all descriptive headlines and supporting textual content to make your touchdown web page clear and compelling. HubSpot’s Campaign Assistant does the heavy lifting for you and generates touchdown web page copy in just a few clicks. This goes for almost all of the parts on the web page: strive white house, easy copy, and shorter types.
  • Hold guests on the web page: By removing the main navigation or any distracting backlinks, it is much less possible there will probably be any lead generation friction that would trigger guests to desert your web page.
  • Social Sharing: A easy method of getting guests to interact together with your touchdown web page is together with social media sharing buttons in order that they will unfold your content material to their social followings. In spite of everything, clients are the middle of your marketing flywheel.
  • A/B testing: Touchdown pages are essential to get proper, and since shopper psychology can typically be stunning, it is at all times higher to experiment with completely different variations of your pages to see which has the best conversion price (CVR). Take a look at the positioning of the provide, sorts of CTAs, and even the colour scheme.
  • Name-To-Motion: The CTA is the place the meat of the touchdown web page is, or the tipping level the place prospects change into contacts. CTAs might ask guests to subscribe, obtain, fill out a type, share on social media, and extra — however, general, CTAs are obligatory for getting your audiences extra engaged together with your providing. To generate leads, CTAs needs to be daring and crowd pleasing, however most significantly, they should successfully talk worth.

Creating Touchdown Pages That Shine

Touchdown pages support in rising your buyer base and rising conversions. Create a web page that delights clients with a consumer interface so nice, they proceed to come back again for extra.

This text was initially printed April 2, 2020 and has been up to date for comprehensiveness.

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