The Science of Persuasion

On this episode, I had the pleasure of chatting with Richard Shotton, a behavioral science professional who is aware of a factor or two about advertising and marketing. He gave us some unimaginable insights into tips on how to apply behavioral science to branding and shopper conduct. 

One of many coolest issues we discovered was that embracing imperfections in your branding can really make you extra relatable and endearing to your prospects. Plus, leveraging behavioral biases can provide you a short-term increase whereas additionally constructing belief together with your viewers. Win-win!

Richard is the founding father of Astroten, serving to manufacturers like Google and Barclays apply behavioral science. He authored “The Alternative Manufacturing unit,” a best-selling guide on advertising and marketing biases. His contributions have earned him honors from the IPA and affiliations with Churchill School, Cambridge College. His latest guide, “Phantasm of Alternative,” is out now. 

We speak about:

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The submit The Science of Persuasion with Richard Shotton appeared first on Kaye Putnam | Psychology Driven Brand Strategist.


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