We’re fast to cease to see the automobile wreck, the billionaire having a meltdown, or the skilled wrestlers pretending to be political leaders. However it typically appears harder to take a second to observe folks constructing one thing that issues as a substitute.

We’ll in all probability spend billions of {dollars} and thousands and thousands of hours transfixed by media protection of 1 catastrophe after one other this 12 months.

What would occur if we watched Bryan Stevenson, Nazanin Ash, or Jim Killoran construct one thing as a substitute? Not simply watched, however really helped?

What sells is drama, battle, and emergencies. In order that’s what we get.

What if we spent our consideration on a distinct factor? What if we constructed one thing higher?

It’s straightforward to think about that tradition is immutable and that we’ve no selection however to pander for consideration. However in reality, the tradition retains altering, and once we shift what we make and alter what we take note of, the tradition follows.


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