Oftentimes, entrepreneurs focus closely on Google when vying for site visitors. This is sensible contemplating Google is undoubtedly the preferred search engine, with over 85% of the search market share.

woman using popular search engine to browse the web

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However that recognition makes it probably the most difficult search engine on which to rank extremely. You’re lacking important alternatives for site visitors if you happen to neglect different search engines like google.

Right here, we’ll discover the highest 11 search engines like google worldwide, so you may focus on another potential site visitors sources in your subsequent search engine optimization assembly.

Be aware: To compile our listing, we seemed on the worldwide market share of search engines on desktop and cell from April 2022 to April 2023.

Top Search Engines

1. Google

top search engines: Google homepage

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With over 85% of the search market share, Google is undoubtedly the preferred search engine. Moreover, Google captures virtually 95% of mobile traffic.

The massive site visitors potential makes Google a viable choice when aiming to seize natural or paid search. The draw back, in fact, is nearly everyone seems to be competing for a similar site visitors.

Additionally take into account Google’s algorithm, like featured snippets, goals to meet customers’ wants immediately on Google, so that they need not click on any hyperlinks. These options, and Google’s recognition, may make it arduous so that you can seize the web site site visitors you need.

2. Bing

top search engines: bing search page

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Bing, Google’s greatest contender, rakes in 7% of U.S. searches desktop searches however just one.5% of cell searches. This engine additionally powers Yahoo, the U.S.’s third-biggest search engine.

Bing’s search pages look remarkably much like Google’s, with the identical classes and the same white background, with blue hyperlinks and inexperienced URLs.

Nonetheless, Bing moreover affords “Rewards,” a program that provides you factors if you search or store on the engine. You possibly can then redeem these factors for present playing cards, nonprofit donations, and extra.

3. Yahoo!

Top search engines, Yahoo! Homepage.

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Admittedly not the sleekest search engine interface, Yahoo! nonetheless manages to seize third place in our listing, with simply over 2% of the worldwide market share.

Yahoo! is powered by Bing, so search outcomes are extremely comparable between the 2 search engines like google. Nonetheless, it is nonetheless an essential search engine in its personal proper, with over 600 million complete month-to-month customers.

4. Yandex

top search engines: Yandex search home pageImage Source

Russian search engine Yandex has roughly 2% of the worldwide market share. Nonetheless, it’s the most widely used search engine in its house nation, with Google holding the quantity two spot. In the event you do enterprise globally and wish to attain Russian prospects, there are some things to remember.

For instance, Yandex has many high quality indicators or badges it might probably show alongside search outcomes. Some of the outstanding is the site quality index or SQI which signifies how helpful your website is to customers.

Yandex regions webmaster tools guideImage Source

Like Google, Yandex additionally takes into consideration whether or not or not a person’s question has native intent and can show regional-dependent outcomes. To account for this, you’ll want to enter Yandex’s webmaster instruments and set a website area.

5. DuckDuckGo

top search engines: DuckDuckGo home page

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In the event you’re uneasy about focused adverts or don’t need your search knowledge saved, you may wish to strive DuckDuckGo, which touts itself as “The search engine that does not monitor you.”

DuckDuckGo does not monitor, accumulate, or retailer any info, so that you’re protected to seek for footwear with out feeling bombarded by subsequent Macy’s adverts. It is price noting there are nonetheless adverts on DuckDuckGo — simply not customized ones.

Moreover, DuckDuckGo has a clear interface and just one search web page, making it simpler to navigate than different search engines like google. With practically 94 million daily direct searches as of 2022, it is slowly gaining steam within the search market.

6. Baidu

top search engines: Baidu home pageImage Source

Baidu is China’s largest search engine, capturing over 40% of China’s search market. The search engine seems to be much like Google (apart from being in Mandarin), with a white background, blue hyperlinks, and inexperienced URLs. Like Google, Baidu goals to include extra rich features within the SERPs.

If you are interested in interesting to the Asian market, Baidu is an effective choice to contemplate.

Nonetheless, the search engine censors sure photos and blocks pro-democracy web sites. In the event you’re evaluating search outcomes, you’ll discover a extra complete outcomes listing on Google.

7. Ask.com

Top search engines, Ask.com homepage.

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Ask.com, previously often called Ask Jeeves, is a search engine designed to reply questions. According to Ask.com, its mission is to “allow curious individuals to search out the knowledge they want.”

The interface of Ask.com is much like Yahoo’s interface. Nonetheless, not like Yahoo, which is powered by Bing, Ask.com is its personal standalone search engine. Ask.com sees most of its site visitors from customers positioned in the USA (53% of its traffic, to be actual.)

8. Naver

Top search engines, Naver homepage.

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Naver is South Korea’s second hottest search engine, claiming nearly 34% of the search engine market. Naver’s interface is completely in Korean, and there’s no English model of the web site.

Nonetheless, Naver is greater than a easy search engine. Customers of the web site can entry information content material, search strategies, and extra.

Naver is a localized search engine, that means it doesn’t crawl and catalog your complete Web. In the event you’re focusing on the South Korean market together with your content material, make sure that your search engine optimization matches the standards of South Korea’s second hottest search engine.

9. Ecosia

Top search engines, Ecosia homepage.

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Ecosia is “the search engine that vegetation bushes.” For each search a person makes with Ecosia (both the webpage or its free browser extension), Ecosia will plant bushes in susceptible areas with the revenue the corporate makes from its searches. To this point, Ecosia has funded 170 million trees.

Ecosia is rising in recognition, however it’s particularly widespread in Germany the place the corporate is predicated. Worldwide, Ecosia has gained 0.11% of the search engine market share. Like Yahoo!, Ecosia is powered by Bing.

10. AOL

Top search engines, AOL homepage.

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AOL, previously often called America On-line, is each a web-based media firm and a search engine. The interface of the web site incorporates a search bar and nationwide information articles, together with native information and climate.

Most of AOL’s site visitors is generated from the USA, 85.7% to be exact.

11. Internet Archive

Top search engines, Internet Archive homepage.

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Web Archive is a unique type of search engine. As its title implies, Web Archive is a free archive of books, motion pictures, software program, music, web sites, and so on.

As an alternative of trying to rank on this search engine like bloggers would attempt to do for different search engines like google, customers can join a free account and may add their content material to the archives.

Most of Internet Archive’s audience is positioned in the USA. Nonetheless, the search engine is gaining recognition in different international locations, similar to Nice Britain and India.

Rising Search Engine Developments

The highest search engines like google could have one other competitor vying for person enterprise within the close to future, as Ahrefs has introduced they’re working on a search engine of their very own.

At the moment in beta, Yep, is exclusive from different platforms because it shares 90% of its ad revenue with content material creators. With this mannequin, Yep goals to encourage extra individuals to share their information and high-quality content material.

Google is all the time working to prioritize good content material, with enhancements like its 2022 Useful Content material Replace. HubSpot’s Head of search engine optimization Content material Aja Frost says the replace has large implications for the trade.

“First, Google is sending a robust sign that content material written by people is preferable to content material by computer systems. (Ironic, given nearly all the SERPs are algorithmized.)”

Frost additionally factors out that this replace ought to encourage SEOs to take a extra complete method to website efficiency.

“This replace can be reinforcing the concept your area is one entity, and content material on one a part of your web site will impression the efficiency of one other a part of your web site,” Frost explains. “With this in thoughts, SEOs must be taking a look at their website as a complete — not remoted units of pages.”

Suppose Past Google

In the end, it is important to contemplate different site visitors alternatives apart from Google when creating an search engine optimization technique.

By diversifying your sources, you’re extra more likely to seize the primary web page on SERPs, and also you’re in a greater place to discover a actually supreme audience.

This text was initially printed in September 2018 and has been up to date for comprehensiveness.

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