Google Adverts API model 14 has been rolled out with a number of main updates, together with new options to help the transfer from Common Analytics to Google Analytics 4.

Why we care. Model 14 of Google Adverts API provides an improved person expertise by enhancing each marketing campaign administration and efficiency.

What’s new? Listed here are just some highlights of the 2023 replace.

  • Account-level detrimental key phrases: This new characteristic will allow advertisers to retrieve, create and replace account-level detrimental key phrases. Which means customers will be capable to exclude particular key phrases from concentrating on not only a single advert group or marketing campaign, however a complete account.
  • New advice sorts: This consists of DynamicImageExtensionOptInRecommendation for advertisers whose accounts will profit from enabling dynamic picture extensions. It additionally consists of LowerTargetRoasRecommendation and RaiseTargetCpaRecommendation, which is able to assist customers to tweak their return on advert spend.
  • New conversion motion sorts: These new options will assist advertisers to establish conversions imported from Google Analytics and decide if a conversion is from a GA4 or Common Analytics property. That is notably necessary as GA4 is changing Common Analytics on July 1, and so these adjustments should be mirrored in Google Adverts API v14.
  • Offline conversion purchasers summaries: This can be a model new discipline in buyer sources that provides details about the offline conversion course of, similar to what number of conversions have been uploaded efficiently and what number of failed when the offload bounce was executed.
  • Key phrase planning area: Google Adverts API V14 includes a new methodology known as GenerateForecastKeywordMetrics, to help key phrase forecast metrics with no need to create a key phrase plan first.

What Google stated. Mattia Tommasone, Senior Developer Relations Engineer on the Google Adverts API group, informed Search Engine Land:

  • “As you possibly can see, there are a lot of updates, adjustments, enhancements and new methods to retrieve info from Google Adverts API, model 14. Those now we have talked about are just some highlights. And we are able to’t wait to see you check out all the new options on this model.”

Timeline:

  • June 2023 – Google Adverts API model 14 is launched
  • April 2023 – Google Ads API version 13.1 is launched
  • October 2022 – Google Adverts API model 12 is launched
  • August 2022 – Google Adverts API model 11.1 is launched
  • June 2022 – Google Adverts API model 11 is launched
  • April 2022 – Google Adverts API model 10.1 is launched
  • February 2022 – Google Adverts API model 10 is launched

Additional studying: For the whole listing of adjustments made to Google Adverts API in model 14, learn the full release notes.


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Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine optimization Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine optimization company Blue Array to co-author Amazon bestselling guide ‘Mastering In-Home search engine optimization’.

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