Because the U.S. prepares to have fun Independence Day, there’s one other vacation development Individuals can anticipate to stay up for: July 4th promotional emails.

Whether or not you intend to host an enormous sale, supply unique reductions or just take a vacation spin in your typical content material, getting your emails to face out within the inbox could be a doozy – particularly when there are lots of of different companies tying the vacation to their emails too.

So what are you able to do?

8 cool concepts in your 4th of July electronic mail campaigns

My objective is that can assist you stand out in crowded inboxes by supplying you with some completely different (and barely out of the field) concepts in your independence day emails.

1 – Fireworks image contest

Gasoline the joy of Independence Day by inviting your viewers to take part in an exhilarating photograph competitors. Encourage prospects to showcase their pictures abilities and inventive imaginative and prescient by capturing mesmerizing fireworks and sharing their finest photographs on social media, whereas tagging what you are promoting web page. 

Because the skies ignite with vivid colours and explosive magnificence, this contest affords a novel alternative in your model to interact with prospects and generate buzz round your services or products. 

You possibly can have a prize for the photograph that will get probably the most likes.

2 – Crimson, white, and blue product assortment

Everyone loves a deal. So should you’ve bought merchandise that could possibly be bundled collectively and match a crimson, white, and blue theme, wrap them up as a reduced bundle.

3 – 4th of July quiz

Create an interactive email by quizzing your viewers on how effectively they know their American historical past.

Right here’s a pleasant instance from RoadScholar:

RoadScholar July 4th email example

4 – Assist a trigger this Independence Day

Spotlight your model’s dedication to a selected trigger or charity aligned with patriotic values. 

Supply a share of your gross sales through the 4th of July interval to help that trigger. Inform prospects that by selecting your services or products, they aren’t solely celebrating but additionally making a optimistic influence on their group or the nation.

5 – Present your patriotism 

On Independence Day, how a few good and easy “Joyful 4th of July” message. 

Right here’s an instance from TradeGecko:

Happy 4th of July email example from TradeGecko

6 – 4th of July themed merchandise

Simply spotlight crimson, white, and blue merchandise.

Brit+Co does simply that of their 4th of July electronic mail:

Brit+Co 4th of July email example

7 – On-line scavenger hunt

Who doesn’t love a very good recreation? 

You possibly can play to the inside youngster of your viewers by having some enjoyable along with your 4th of July electronic mail marketing campaign. Present some clues in your electronic mail and ship your viewers to your web site to search out them.

Perhaps you add historic footage all through your weblog, whoever finds all the pictures can win. 

8 – Ship your electronic mail earlier than or after July 4th

Remember that your subscribers might not be paying shut consideration to their inboxes on July 4. Think about sending your vacation electronic mail earlier than and even after the vacation after they’re extra more likely to open it. Plus, it’ll additionally provide you with an edge over the competitors. 

Contemplating a post-holiday message? You may wish to strive a topic line like, “We’re Nonetheless Celebrating July 4th: Purchase One, Get One Cupcakes!”

Or, if you wish to get a head begin, strive a topic line like, “Prepared for this early July 4th deal?”

Give your emails a patriotic theme

Rework your 4th of July electronic mail messages right into a celebration of crimson, white, and blue.

Infusing your emails with patriotic components might help you create a memorable and interesting expertise in your viewers.

Right here’s some concepts on easy methods to go away a long-lasting impression in your subscribers as you have fun the land of the free and the house of the courageous!

Topic line suggestions

Listed below are three suggestions to bear in mind when writing eye-catching topic traces in your July 4th emails.

  1. Use time-sensitive phrases, like “July 4th” or “Fourth of July”.
  2. Create a way of FOMO — or concern of lacking out — along with your topic line. This is likely one of the simplest psychological drivers of electronic mail opens.
  3. Referencing particular dates in your topic traces creates a way of urgency along with your subscribers, and in the end encourages extra subscribers to open your emails.
  4. Point out how lengthy your promotion is operating. Having a week-long sale? Remember to point out it. This not solely tells subscribers how lengthy they will entry the deal, it’ll entice them to behave sooner and make the most of it as effectively.

4th of July electronic mail topic traces examples

  • This Week Solely: Scorching July 4th Gross sales! 
  • The 4th of July continues with 60% off!
  • Gross sales That Even Uncle Sam Would Need
  • 50% off Patriotic Tanks & Tees for July 4th!

4th of July electronic mail template

Unlock the true spirit of 4th of July in your electronic mail campaigns with fascinating and visually putting electronic mail designs.

I’m not a designer, there’s no means I’d have the ability to create a 4th of July electronic mail that radiates patriotism. And I’m not alone, for these non-creative individuals you should utilize a pre-created electronic mail template. And there are many choices on the market. You should buy a 4th of July electronic mail template from corporations reminiscent of BEE Free or Stripo. Or you should utilize one out of your electronic mail supplier.

Listed below are a couple of Independence Day electronic mail templates that you should utilize in AWeber.

Use 4th of July photographs

You don’t must create a complete new electronic mail template, simply including holiday-inspired photographs like a 4th of July electronic mail banner, GIF, or photographs to your electronic mail signature is ideal.

E mail banner instance

I really like this instance from Kindlendar. They do a terrific job incorporating the summer time enjoyable of an Independence Day vacation into their electronic mail banner.

Kindlendar 4th of July header example

You possibly can create your personal electronic mail banner in do it your self graphic design instruments like Canva. They make it really easy to create your personal 4th of July electronic mail banner, if you’re accomplished it can seem like you paid somebody to professionally design this graphic.

And if AWeber is your electronic mail supplier, you’ll be able to really design in Canva inside your electronic mail builder, making it that a lot simpler to create your electronic mail.

GIF instance

Take a look at this easy but efficient use of a GIF in UBERs electronic mail. The fireworks are a pleasant artistic contact. And I particularly like how the fireworks draw your consideration to the CTA.

Fireworks GIF in UBER email

In search of your personal 4th of July GIFs? Right here’s a couple of that our design workforce created. Be happy to make use of them in your emails.

Add some crimson, white, and blue to your electronic mail signature

Have a good time Independence Day in your emails by including a contact of patriotic aptitude to your signature. 

Embrace a small American flag icon or a festive crimson, white, and blue banner that showcases your vacation spirit.

Begin creating your July 4th electronic mail

Sending holiday-themed emails retains your model related, however make sure to hold the following tips in thoughts for achievement.

Are you sending any July 4th emails to your subscribers? Inform us about it within the feedback under!


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