There are extra sort of charts and graphs than ever earlier than as a result of there’s extra knowledge. In actual fact, the amount of information in 2025 will probably be almost double the information we create, seize, copy, and eat at this time.

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This makes knowledge visualization important for companies. Several types of graphs and charts may help you:

  • Inspire your workforce to take motion.
  • Impress stakeholders with aim progress.
  • Present your viewers what you worth as a enterprise.

Knowledge visualization builds belief and may arrange various groups round new initiatives. Let’s discuss concerning the varieties of graphs and charts that you should use to develop your online business.

Completely different Varieties of Graphs for Knowledge Visualization

1. Bar Graph

A bar graph ought to be used to keep away from muddle when one knowledge label is lengthy or when you’ve got greater than 10 gadgets to match.

ypes of graphs — example of a bar graph.

Finest Use Instances for These Varieties of Graphs

Bar graphs may help you evaluate knowledge between totally different teams or to trace adjustments over time. Bar graphs are most helpful when there are massive adjustments or to point out how one group compares towards different teams.

The instance above compares the variety of clients by enterprise function. It makes it straightforward to see that there’s greater than twice the variety of clients per function for particular person contributors than some other group.

A bar graph additionally makes it straightforward to see which group of information is highest or commonest.

For instance, in the beginning of the pandemic, on-line companies noticed an enormous bounce in visitors. So, if you wish to take a look at month-to-month visitors for a web-based enterprise, a bar graph would make it straightforward to see that bounce.

Different use instances for bar graphs embody:

  • Product comparisons.
  • Product utilization.
  • Class comparisons.
  • Advertising and marketing visitors by month or yr.
  • Advertising and marketing conversions.

Design Finest Practices for Bar Graphs

  • Use constant colours all through the chart, deciding on accent colours to spotlight significant knowledge factors or adjustments over time.
  • Use horizontal labels to enhance readability.
  • Begin the y-axis at 0 to appropriately mirror the values in your graph.

2. Line Graph

A line graph reveals traits or progress over time, and you should use it to point out many various classes of information. It’s best to use it whenever you chart a steady knowledge set.

Types of graphs — example of a line graph.

Finest Use Instances for These Varieties of Graphs

Line graphs assist customers monitor adjustments over quick and lengthy intervals. Due to this, a majority of these graphs are good for seeing small adjustments.

Line graphs may help you evaluate adjustments for a couple of group over the identical interval. They’re additionally useful for measuring how totally different teams relate to one another.

A enterprise may use this graph to match gross sales charges for various services or products over time.

These charts are additionally useful for measuring service channel efficiency. For instance, a line graph that tracks what number of chats or emails your workforce responds to per 30 days.

Design Finest Practices for Line Graphs

  • Use strong traces solely.
  • Do not plot greater than 4 traces to keep away from visible distractions.
  • Use the suitable peak so the traces take up roughly 2/3 of the y-axis’ peak.

3. Bullet Graph

A bullet graph reveals progress in the direction of a aim, compares this to a different measure, and offers context within the type of a ranking or efficiency.

Types of graph — example of a bullet graph.

Finest Use Instances for These Varieties of Graphs

Within the instance above, the bullet graph reveals the variety of new clients towards a set buyer aim. Bullet graphs are nice for evaluating efficiency towards objectives like this.

A majority of these graphs may assist groups assess attainable roadblocks as a result of you’ll be able to analyze knowledge in a good visible show.

For instance, you would create a collection of bullet graphs measuring efficiency towards benchmarks or use a single bullet graph to visualise these KPIs towards their objectives:

  • Income.
  • Revenue.
  • Buyer satisfaction.
  • Common order dimension.
  • New clients.

Seeing this knowledge at a look and alongside one another may help groups make fast choices.

Bullet graphs are among the best methods to show year-over-year knowledge evaluation. You too can use bullet graphs to visualise:

  • Buyer satisfaction scores.
  • Product utilization.
  • Buyer purchasing habits.
  • Social media utilization by platform.

Design Finest Practices for Bullet Graphs

  • Use contrasting colours to spotlight how the information is progressing.
  • Use one colour in several shades to gauge progress.

Completely different Varieties of Charts for Knowledge Visualization

To raised perceive these chart varieties and the way you should use them, this is an outline of every:

1. Column Chart

Use a column chart to point out a comparability amongst totally different gadgets or to point out a comparability of things over time. You might use this format to see the income per touchdown web page or clients by shut date.

Types of charts — example of a column chart.

Finest Use Instances for This Kind of Chart

You should utilize each column charts and bar graphs to show adjustments in knowledge, however column charts are finest for detrimental knowledge. The principle distinction, after all, is that column charts present data vertically whereas bar graphs present knowledge horizontally.

For instance, warehouses usually monitor the variety of accidents on the store ground. When the variety of incidents falls under the month-to-month common, a column chart could make that change simpler to see in a presentation.

Within the instance above, this column chart measures the variety of clients by shut date. Column charts make it straightforward to see knowledge adjustments over a time period. Because of this they’ve many use instances, together with:

  • Buyer survey knowledge, like exhibiting what number of clients favor a selected product or how a lot a buyer makes use of a product every day.
  • Gross sales quantity, like exhibiting which companies are the highest sellers every month or the variety of gross sales per week.
  • Revenue and loss, exhibiting the place enterprise investments are rising or falling.

Design Finest Practices for Column Charts

  • Use constant colours all through the chart, deciding on accent colours to spotlight significant knowledge factors or adjustments over time.
  • Use horizontal labels to enhance readability.
  • Begin the y-axis at 0 to appropriately mirror the values in your graph.

2. Twin-Axis Chart

A dual-axis chart lets you plot knowledge utilizing two y-axes and a shared x-axis. It has three knowledge units. One is a steady knowledge set, and the opposite is healthier suited to grouping by class. Use this chart to visualise a correlation or the dearth thereof between these three knowledge units.

 Types of charts — example of a dual-axis chart.

Finest Use Instances for This Kind of Chart

A dual-axis chart makes it straightforward to see relationships between totally different knowledge units. They’ll additionally assist with evaluating traits.

For instance, the chart above reveals what number of new clients this firm brings in every month. It additionally reveals how a lot income these clients are bringing the corporate.

This makes it easy to see the connection between the variety of clients and elevated income.

You should utilize dual-axis charts to match:

  • Value and quantity of your merchandise.
  • Income and models offered.
  • Gross sales and revenue margin.
  • Particular person gross sales efficiency.

Design Finest Practices for Twin-Axis Charts

  • Use the y-axis on the left facet for the first variable as a result of brains naturally look left first.
  • Use totally different graphing kinds for example the 2 knowledge units, as illustrated above.
  • Select contrasting colours for the 2 knowledge units.

3. Space Chart

An space chart is principally a line chart, however the area between the x-axis and the road is full of a colour or sample. It’s helpful for exhibiting part-to-whole relations, like exhibiting particular person gross sales reps’ contributions to complete gross sales for a yr. It helps you analyze each total and particular person pattern data.

Types of charts — example of an area chart.

Finest Use Instances for These Varieties of Charts

Space charts assist present adjustments over time. They work finest for large variations between knowledge units and assist visualize massive traits.

For instance, the chart above reveals customers by creation date and life cycle stage.

A line chart might present extra subscribers than advertising and marketing certified leads. However this space chart emphasizes how a lot larger the variety of subscribers is than some other group.

These charts make the dimensions of a bunch and the way teams relate to one another extra visually vital than knowledge adjustments over time.

Space graphs may help your online business to:

  • Visualize which product classes or merchandise inside a class are hottest.
  • Present key efficiency indicator (KPI) objectives vs. outcomes.
  • Spot and analyze trade traits.

Design Finest Practices for Space Charts

  • Use clear colours so data is not obscured within the background.
  • Do not show greater than 4 classes to keep away from muddle.
  • Arrange extremely variable knowledge on the prime of the chart to make it straightforward to learn.

4. Stacked Bar Chart

Use this chart to match many various gadgets and present the composition of every merchandise you’re evaluating.

Types of charts — example of a stacked bar chart.

Finest Use Instances for These Varieties of Graphs

These graphs are useful when a bunch begins in a single column and strikes to a different over time.

For instance, the distinction between a marketing qualified lead (MQL) and a sales qualified lead (SQL) is typically arduous to see. The chart above helps stakeholders see these two lead varieties from a single standpoint — when a lead adjustments from MQL to SQL.

Stacked bar charts are glorious for advertising and marketing. They make it easy so as to add loads of knowledge on a single chart or to make some extent with restricted area.

These graphs can present a number of takeaways, in order that they’re additionally tremendous for quarterly conferences when you have got loads to say however not loads of time to say it.

Stacked bar charts are additionally a wise possibility for planning or technique conferences. It’s because these charts can present loads of data directly, however in addition they make it straightforward to give attention to one stack at a time or transfer knowledge as wanted.

You too can use these charts to:

  • Present the frequency of survey responses.
  • Determine outliers in historic knowledge.
  • Evaluate part of a technique to its efficiency as an entire.

Design Finest Practices for Stacked Bar Graphs

  • Finest used for example part-to-whole relationships.
  • Use contrasting colours for better readability.
  • Make the chart scale massive sufficient to view group sizes in relation to 1 one other.

5. Mekko Chart

Also referred to as a Marimekko chart, the sort of graph can evaluate values, measure each’s composition, and present knowledge distribution throughout each.

It is much like a stacked bar, besides the Mekko’s x-axis can seize one other dimension of your values — as an alternative of time development, like column charts usually do. Within the graphic under, the x-axis compares the cities to 1 one other.

Types of charts — example of a Mekko chart.

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Finest Use Instances for This Kind of Chart

You should utilize a Mekko chart to point out progress, market share, or competitor evaluation.

For instance, the Mekko chart above reveals the market share of asset managers grouped by location and the worth of their property. This chart clarifies which corporations handle essentially the most property in several areas.

It is also straightforward to see which asset managers are the most important and the way they relate to one another.

Mekko charts can appear extra advanced than different varieties of charts and graphs, so it is best to make use of these in conditions the place you need to emphasize scale or variations between teams of information.

Different use instances for Mekko charts embody:

  • Detailed revenue and loss statements.
  • Income by model and area.
  • Product profitability.
  • Share of voice by trade or area of interest.

Design Finest Practices for Mekko Charts

  • Fluctuate your bar heights if the portion dimension is a vital level of comparability.
  • Do not embody too many composite values inside every bar. Contemplate reevaluating your presentation when you’ve got loads of knowledge.
  • Order your bars from left to proper in such a approach that exposes a related pattern or message.

6. Pie Chart

A pie chart reveals a static quantity and the way classes characterize half of an entire — the composition of one thing. A pie chart represents numbers in percentages, and the full sum of all segments must equal 100%.

Types of charts — example of a pie chart.

Finest Use Instances for This Kind of Chart

The picture above reveals one other instance of consumers by function within the firm.

The bar graph instance reveals you that there are extra particular person contributors than some other function. However this pie chart makes it clear that they make up over 50% of buyer roles.

Pie charts make it straightforward to see a piece in relation to the entire, so they’re good for exhibiting:

  • Buyer personas in relation to all clients.
  • Income out of your hottest merchandise or product varieties in relation to all product gross sales.
  • P.c of complete revenue from totally different retailer areas.

Design Finest Practices for Pie Charts

  • Do not illustrate too many classes to make sure differentiation between slices.
  • Be certain that the slice values add as much as 100%.
  • Order slices in accordance with their dimension.

7. Scatter Plot Chart

A scatter plot or scattergram chart will present the connection between two totally different variables or reveal distribution traits.

Use this chart when there are a lot of totally different knowledge factors, and also you need to spotlight similarities within the knowledge set. That is helpful when in search of outliers or understanding your knowledge’s distribution.

Types of charts — example of a scatter plot chart.

Finest Use Instances for These Varieties of Charts

Scatter plots are useful in conditions the place you have got an excessive amount of knowledge to see a sample rapidly. They’re finest whenever you use them to point out relationships between two massive knowledge units.

Within the instance above, this chart reveals how buyer happiness pertains to the time it takes for them to get a response.

One of these graph makes it straightforward to match two knowledge units. Use instances may embody:

  • Employment and manufacturing output.
  • Retail gross sales and inflation.
  • Customer numbers and out of doors temperature.
  • Gross sales progress and tax legal guidelines.

Strive to decide on two knowledge units that have already got a optimistic or detrimental relationship. That mentioned, the sort of graph may make it simpler to see knowledge that falls outdoors of regular patterns.

Design Finest Practices for Scatter Plots

  • Embrace extra variables, like totally different sizes, to include extra knowledge.
  • Begin the y-axis at 0 to characterize knowledge precisely.
  • In the event you use pattern traces, solely use a most of two to make your plot straightforward to know.

8. Bubble Chart

A bubble chart is much like a scatter plot in that it could present distribution or relationship. There’s a third knowledge set proven by the dimensions of the bubble or circle.

 Types of charts — example of a bubble chart.

Finest Use Instances for This Kind of Chart

Within the instance above, the variety of hours spent on-line is not simply in comparison with the person’s age, as it could be on a scatter plot chart.

As a substitute, it’s also possible to see how the gender of the person impacts time spent on-line.

This makes bubble charts helpful for seeing the rise or fall of traits over time. It additionally helps you to add another choice whenever you’re attempting to know relationships between totally different segments or classes.

For instance, if you wish to launch a brand new product, this chart might assist you to rapidly see your new product’s value, danger, and worth. This may help you focus your energies on a low-risk new product with a excessive potential return.

You too can use bubble charts for:

  • High gross sales by month and placement.
  • Buyer satisfaction surveys.
  • Retailer efficiency monitoring.
  • Advertising and marketing marketing campaign opinions.

Design Finest Practices for Bubble Charts

  • Scale bubbles in accordance with space, not diameter.
  • Ensure that labels are clear and visual.
  • Use round shapes solely.

9. Waterfall Chart

Use a waterfall chart to point out how an preliminary worth adjustments with intermediate values — both optimistic or detrimental — and ends in a closing worth.

Use this chart to disclose the composition of a quantity. An instance of this might be to showcase how totally different departments affect total firm income and result in a selected revenue quantity.

Types of charts — example of a waterfall chart.

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Finest Use Instances for This Kind of Chart

A majority of these charts make it simpler to know how inner and exterior components impression a product or marketing campaign as an entire.

Within the instance above, the chart strikes from the beginning steadiness on the far left to the ending steadiness on the far proper. Components within the middle embody deposits, transfers out and in, and financial institution charges.

A waterfall chart provides a fast visible, making advanced processes and outcomes simpler to see and troubleshoot. For instance, SaaS corporations usually measure buyer churn. This format may help visualize adjustments in new, present, and free trial customers or adjustments by person phase.

You might also need to strive a waterfall chart to point out:

  • Adjustments in income or revenue over time.
  • Stock audits.
  • Worker staffing opinions.

Design Finest Practices for Waterfall Charts

  • Use contrasting colours to spotlight variations in knowledge units.
  • Select heat colours to point will increase and funky colours to point decreases.

10. Funnel Chart

A funnel chart reveals a collection of steps and the completion charge for every step. Use the sort of chart to trace the gross sales course of or the conversion charge throughout a collection of pages or steps.

Types of charts — example of a funnel chart.

Finest Use Instances for These Varieties of Charts

The most typical use case for a funnel chart is the advertising and marketing or gross sales funnel. However there are a lot of different methods to make use of this versatile chart.

When you have a minimum of 4 levels of sequential knowledge, this chart may help you simply see what inputs or outputs impression the ultimate outcomes.

For instance, a funnel chart may help you see how you can enhance your purchaser journey or purchasing cart workflow. It’s because it could assist pinpoint main drop-off factors.

Different stellar choices for a majority of these charts embody:

  • Deal pipelines.
  • Conversion and retention evaluation.
  • Bottlenecks in manufacturing and different multi-step processes.
  • Advertising and marketing marketing campaign efficiency.
  • Web site conversion monitoring.

Design Finest Practices for Funnel Charts

  • Scale the dimensions of every part to precisely mirror the dimensions of the information set.
  • Use contrasting colours or one colour in graduated hues, from darkest to lightest, as the dimensions of the funnel decreases.

11. Warmth Map

A warmth map reveals the connection between two gadgets and offers ranking data, resembling excessive to low or poor to glorious. This chart shows the ranking data utilizing various colours or saturation.

 Types of charts — example of a heat map.

Finest Use Instances for Warmth Maps

Within the instance above, the darker the shade of inexperienced reveals the place nearly all of folks agree.

With sufficient knowledge, warmth maps could make a viewpoint which may appear subjective extra concrete. This makes it simpler for a enterprise to behave on buyer sentiment.

There are lots of makes use of for a majority of these charts. In actual fact, many tech corporations use warmth map instruments to gauge person expertise for apps, on-line instruments, and web site design.

One other frequent use for warmth map graphs is location evaluation. In the event you’re looking for the suitable location to your new retailer, these maps may give you an concept of what the realm is like in ways in which a go to cannot talk.

Warmth maps may assist with recognizing patterns, in order that they’re good for analyzing traits that change rapidly, like advert conversions. They’ll additionally assist with:

  • Competitor analysis.
  • Buyer sentiment.
  • Gross sales outreach.
  • Marketing campaign impression.
  • Buyer demographics.

Design Finest Practices for Warmth Map

  • Use a fundamental and clear map define to keep away from distracting from the information.
  • Use a single colour in various shades to point out adjustments in knowledge.
  • Keep away from utilizing a number of patterns.

12. Gantt Chart

The Gantt chart is a horizontal chart that dates again to 1917. This chart maps the totally different duties accomplished over a time period.

Gantt charting is likely one of the most important instruments for mission managers. It brings all the finished and uncompleted duties into one place and tracks the progress of every.

Whereas the left facet of the chart shows all of the duties, the suitable facet reveals the progress and schedule for every of those duties.

This chart sort lets you:

  • Break initiatives into duties.
  • Monitor the beginning and finish of the duties.
  • Set vital occasions, conferences, and bulletins.
  • Assign duties to the workforce and people.

Gantt Chart - product creation strategy

Finest Use Instances for This Kind of Chart

Gantt charts are excellent for analyzing, street mapping, and monitoring progress over a time period.

The chart above divides the totally different duties concerned in product creation. Every of those duties has a timeline that may be mapped on the calendar view.

From the imaginative and prescient and technique to the seed funding spherical, the Gantt chart helps mission administration groups construct long-term methods.

One of the best half? You’ll be able to carry the stakeholders, mission workforce, and managers to a single place.

You should utilize Gantt charts in varied duties, together with:

  • Monitoring worker data as a human useful resource.
  • Monitoring gross sales leads in a gross sales course of.
  • Plan and monitor development work.

Design Finest Practices for Gantt Charts

  • Use similar colours for the same group of actions.
  • Ensure that to label the duty dependencies to map mission begin and completion.
  • Use mild colours that align with the texts and grids of the chart.

13. Treemap

A treemap is a chart that represents hierarchical knowledge in a tree-like diagram. As evident from the title, treemaps have knowledge organized as branches and sub-branches.

The information within the chart is nested within the type of rectangles and sub-rectangles. Every of those rectangles and sub-rectangles has totally different dimensions and plot colours that are assigned w.r.t to the quantitative knowledge.

Treemap chart — Top ACME Products by Revenue

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Finest Use Instances for This Kind of Chart

The treemap chart compares the totally different merchandise in a class or sub-category. Within the diagram above, the merchandise are divided by income.

Have a look at the 4 mum or dad classes: Fruits, Greens, Dairy, and Meat. That is adopted by subsequent sub-categories or sub-products. The scale of those rectangles are in proportion to their numerical amount and different rectangles in the identical class.

The colours of those rectangles are plotted as per the income generated. Treemap charts are efficient in differentiating between the merchandise that lie in the identical group however are divided into totally different sub-groups.

This type of mapping chart is finest used:

  • When there are lots of of classes and even deeper layers of sub-categories. For instance, Whole votes forged w.r.t. States.
  • To check the information with respect to solely two quantitative values.
  • To match the efficiency of merchandise and establish similarities and anomalies inside a single or a number of classes.

Design Finest Practices for Treemaps

  • Use contrasting and brilliant colours to spotlight variations between sub-categories.
  • Arrange the rectangles so as of bigger space to smaller in dimension (i.e., from prime to backside).
  • Mark down every rectangle with textual content or numbers to make it straightforward to learn.

The best way to Select the Proper Chart or Graph for Your Knowledge

Channels like social media or blogs have a number of knowledge sources, and managing these advanced content material property can get overwhelming. What do you have to be monitoring? What issues most?

How do you visualize and analyze the data so you’ll be able to extract insights and actionable data?

1. Determine your objectives for presenting the information.

Do you need to persuade or make clear some extent? Are you attempting to visualise knowledge that helped you resolve an issue? Or are you attempting to speak a change that is taking place?

A chart or graph may help you evaluate totally different values, perceive how totally different elements impression the entire, or analyze traits. Charts and graphs can be helpful for recognizing knowledge that veers away from what you’re used to or assist you to see relationships between teams.

Make clear your objectives, then use them to information your chart choice.

2. Determine what knowledge you have to obtain your aim.

Several types of charts and graphs use totally different varieties of information. Graphs normally characterize numerical knowledge, whereas charts are visible representations of information which will or might not use numbers.

So, whereas all graphs are a sort of chart, not all charts are graphs. In the event you do not have already got the type of knowledge you want, you may must spend a while placing your knowledge collectively earlier than constructing your chart.

3. Collect your knowledge.

Most companies accumulate numerical knowledge usually, however it’s possible you’ll must put in some additional time to gather the suitable knowledge to your chart. Moreover quantitative knowledge instruments that measure visitors, income, and different person knowledge, you may want some qualitative knowledge.

These are another methods you’ll be able to collect knowledge to your knowledge visualization:

  • Interviews 
  • Quizzes and surveys
  • Buyer opinions
  • Reviewing buyer paperwork and data
  • Group boards

4. Choose the suitable sort of graph or chart.

Selecting the improper visible help or defaulting to the commonest sort of information visualization might confuse your viewer or result in mistaken knowledge interpretation.

However a chart is simply helpful to you and your online business if it communicates your level clearly and successfully.

Ask your self the questions under to assist discover the suitable chart or graph sort.

Download the Excel templates mentioned in the video here.

5 Inquiries to Ask When Deciding Which Kind of Chart to Use

1. Do you need to evaluate values?

Charts and graphs are excellent for evaluating one or many worth units, and so they can simply present the high and low values within the knowledge units. To create a comparability chart, use a majority of these graphs:

  • Column
  • Mekko
  • Bar
  • Pie
  • Line
  • Scatter plot
  • Bullet

2. Do you need to present the composition of one thing?

Use the sort of chart to point out how particular person elements make up the entire of one thing, just like the machine sort used for cellular guests to your web site or complete gross sales damaged down by gross sales rep.

To point out composition, use these charts:

  • Pie
  • Stacked bar
  • Mekko
  • Space
  • Waterfall

3. Do you need to perceive the distribution of your knowledge?

Distribution charts assist you to to know outliers, the traditional tendency, and the vary of data in your values.

Use these charts to point out distribution:

  • Scatter plot
  • Mekko
  • Line
  • Column
  • Bar

4. Are you interested by analyzing traits in your knowledge set?

If you need extra details about how an information set carried out throughout a selected time, there are particular chart varieties that do extraordinarily effectively.

It’s best to select one of many following:

  • Line
  • Twin-axis line
  • Column

5. Do you need to higher perceive the connection between worth units?

Relationship charts can present how one variable pertains to one or many various variables. You might use this to point out how one thing positively impacts, has no impact, or negatively impacts one other variable.

When attempting to ascertain the connection between issues, use these charts:

Featured Useful resource: The Marketer’s Guide to Data Visualization

Types of chart — HubSpot tool for making charts.

Download this free data visualization guide to study which graphs to make use of in your advertising and marketing, shows, or mission — and how you can use them successfully.

Put these new varieties of charts and graphs into motion.

Now that you’ve got chosen the most effective graph or chart to your mission, strive an information visualization useful resource that makes your level clear and visible.

Knowledge visualization is only one a part of nice communication. To point out your clients, workers, management, and traders that they are vital, hold making time to study.

Editor’s notice: This publish was initially printed in November 2020 and has been up to date for comprehensiveness.excel graph templates


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