The way forward for advertising and marketing is undoubtedly intertwined with AI. The query now turns into: how will you fold it into your work?
The HubSpot Weblog surveyed 1,300+ professionals to see how they use AI of their day-to-day work and the place they see the largest advantages of this know-how.
We hope these insights will make it easier to discover the most effective areas to supercharge your advertising and marketing with AI. Let’s dive in.
The High Advantages of AI for Entrepreneurs [New Data]
1. 67% of entrepreneurs say the largest good thing about AI is the power to create content material sooner.
Should you’re in advertising and marketing, your job probably requires some extent of creativity. But, the standard of your creativity is usually impacted by tight deadlines, restricted time, and competing tasks.
So, what’s a marketer to do? Enter AI.
A staggering 67% of entrepreneurs who use AI say it hastens the content material creation course of, enabling them to put in writing sooner, analysis faster, and hit “Publish” in a fraction of the time.
Even for those who’re not prepared at hand over your whole creation course of to the robots — which we don’t recommend anyway — you’ll be able to nonetheless use it for smaller duties throughout the course of.
This is a snapshot of how entrepreneurs are leveraging AI for content creation:
- 25% use AI to summarize content material into key factors
- 18% use AI to create outlines
- 20% use AI to put in writing advertising and marketing copy
- 36% use AI to create photographs
AI can also be a robust instrument for repurposing content. 13% of entrepreneurs use AI for this precise function, enabling them to get extra traction content-wise.
Take Vidyo AI, for instance. This instrument lets you convert YouTube movies into brief, bite-sized movies for TikTok and Instagram. That is one in every of many instruments that may convert content material for various codecs, platforms, and audiences.
2. 49% of entrepreneurs say the largest good thing about AI is the power to create extra customized content material.
Odds are, the final advertising and marketing e-mail you acquired addressed you by identify. This is only one instance of how integral personalization has grow to be in advertising and marketing.
Today, shoppers anticipate manufacturers to push past generic messaging and converse to their pursuits, demographics, and placement. However providing such an expertise to every buyer turns into difficult at scale.
With the assistance of AI, entrepreneurs can transfer past easy demographic focusing on and create dynamic customer segments. It does this by “crunching the numbers” to foretell shopper conduct based mostly on previous interactions.
Platforms like Netflix, for instance, leverage AI to research viewers’ preferences and viewing historical past. The platform then offers tailor-made suggestions that align with every buyer’s distinctive style.
Finally, smarter information results in extra customized buyer experiences. By understanding your buyer — and segmenting them appropriately — you’ll be able to craft focused campaigns and messages that resonate on a deeper stage.
3. 48% of entrepreneurs say the largest good thing about AI is the power to generate new concepts.
With AI, you are one well-written prompt away out of your subsequent large concept.
Whether or not brainstorming a brand new advertising and marketing marketing campaign, writing a product description, or exploring weblog subjects, AI-powered chatbots – like ChatGPT, Jasper AI, and HubSpot’s Content Assistant — can complement your creativity by providing new concepts and increasing the scope of potentialities.
As an example, think about a marketer utilizing a chatbot to generate taglines for an upcoming advertising and marketing marketing campaign. She consists of details about her model, target market, and marketing campaign targets. It rapidly generates an inventory of catchy concepts from which she picks her favourite. Then, she edits it along with her model’s distinctive fashion and tone.
AI also can refine your concepts with market information, shopper suggestions, and historic efficiency. For instance, you might paste a whole lot of buyer critiques right into a chatbot and ask it to determine tendencies from the constructive suggestions.
From right here, you’ll be able to emphasize these strengths in your advertising and marketing campaigns and product descriptions. Or, you might use the evaluation to uncover frequent ache factors or desired options.
Again to You
We hope this text offers a strong overview of the important thing advantages of AI, particularly within the advertising and marketing realm. It is necessary to notice that there isn’t any “proper” solution to implement AI into your workflow. Finally, it is as much as you to discover the place this know-how can greatest supercharge your work.