✨ Alright, let’s have some enjoyable with half three: defining your channel design and model identification!
First issues first, we have to determine on our place available in the market and the way we would like individuals to really feel after they encounter our model. Should you’re uncertain about this, I’ve an unbelievable useful resource on my web site – a brand archetype quiz that helps you uncover your model persona. It’s an important start line if you happen to’re feeling misplaced!
Subsequent up, let’s create a temper board to visually outline our model identification. 🖼️ We wish to pinpoint our model colours (check out my video on identifying brand colors if you need guidance). It’s important to determine a novel visible identification that is still constant throughout all touchpoints in your YouTube channel.
And what about fonts? 🖋️ We suggest sticking to a most of three to 4 fonts. Usually, it’s useful to have a headline font, a sub-headline font, a physique font, and if you happen to’re feeling adventurous, an accent font. Make these choices prematurely so you possibly can construct your YouTube channel belongings accordingly.
If you take a peek at my channel, you’ll see these parts in motion. My model colours shine within the background, and also you’ll discover photos that align with my model requirements. My fonts take heart stage within the title graphics, and my brand makes an look within the video intro. Even the thumbnails sport my model fonts, colours, and logos.
To create professional-looking thumbnails and canopy banners, take a look at Inventive Market. You’ll find editable templates for Photoshop, Illustrator, or Canva (Canva is tremendous user-friendly!). Should you’re utilizing Canva, you possibly can entry your model colours and add your precise model fonts you probably have Canva for work. In any other case, select fonts out there in Canva to take care of consistency.
Keep in mind, you don’t need to create a plethora of various belongings on your YouTube channel. You might have the highest banner the place you possibly can direct consideration to your required locations, like my model quiz. Add context, credibility, and specificity on the high, showcasing your channel’s goal and content material focus. And naturally, let’s not overlook the eye-catching, on-brand thumbnails that may seize individuals’s consideration! 🎯👀
So, let’s unleash your creativity and create a visually beautiful YouTube channel that stands out from the group! Keep in mind, it’s all about that lovely cohesion and consistency. Let’s make your model shine on YouTube! 🎥✨