AI copywriting is the creation of written content material by way of machine studying and pure language processing (NLP) software program. 

You may write something from advert copy to weblog posts with the assistance of AI copywriting.

AI copywriting software program works by scraping the online (or analyzing an analogous enter) for associated content material, studying about it, and offering new copy based mostly on these findings.

Beneath, we’ll cowl how AI copywriting works, its limitations, and 5 of our favourite instruments to get you began.

AI copywriting instruments use NLP and machine learning software program to know how people be taught—and write.

These copywriting bots can solely present content material based mostly on what already exists on-line. 

However they sift by this info far quicker than people can. AI copywriters scrape and analyze thousands and thousands of webpages in seconds. 

However needless to say there are limitations (which we’ll cowl later). As a result of these bots reference present content material on the internet, there’s no assure that the generated copy will likely be 100% correct. You’ll have to assessment the outcomes your self.

Nevertheless, utilizing AI copywriting instruments is a good begin you probably have author’s block. Or wish to generate new content material concepts shortly.

Right here’s an summary of how one can produce copy by way of AI instruments:

  1. Select a subject you wish to write about
  2. Present your copywriting device with tips (like your content material objectives or desired tone of voice)
  3. Look ahead to the device to generate your AI copy
  4. Assessment outcomes for accuracy and desired tone

Right here’s what it appears like in motion:

producing a copy via AI tools

And right here’s a real-life instance:

Say you’re writing a weblog submit and wish an attention-grabbing headline. Give the AI copywriter your matter—or an instance headline—to generate new concepts.

It’s like giving freelancers or in-house writers a content material temporary to information their efforts. The extra info the author has, the higher the copy will likely be.

Because of this, AI copywriting instruments are wonderful companions for content material writers (moderately than replacements). These instruments may help writers create content material extra shortly.

AI copywriting software program can prevent a number of time. 

There’s no have to spend hours brainstorming the proper content material matter or headline. Inform the AI software program what you wish to write about, and it’ll generate content material concepts in seconds.

You may even streamline extra tedious writing duties, like creating product descriptions on your ecommerce site.

Listed below are some extra examples of what you may craft with the assistance of AI copywriting instruments:

  • Weblog submit concepts and descriptions
  • Title tags and meta descriptions
  • Advert copy
  • Social media posts
  • Call-to-action (CTA) copy

Through the use of an AI copywriter to deal with time-consuming duties, you’ll have extra time to deal with bigger tasks that may have an even bigger impact on your business.

Consider AI-generated content material as a primary draft. It’s essential to fact-check, to match the copy to your model voice, and to examine for plagiarism. Due to this, we suggest assigning duties that contain AI content material to an skilled human author.

Methods to Overcome AI Limitations

AI copywriting may be extremely helpful. However it has its limits.

Deal with it like every other digital marketing tool—as a place to begin. 

Give it some thought this manner: 

Utilizing an SEO tool doesn’t mechanically make you an website positioning knowledgeable. However it is going to make your life rather a lot simpler.

The most important limitation of AI copy? 

AI copywriting instruments analyze present content material written by human writers. Then take this info to provide one thing “new.”

Which implies the copy isn’t actually 100% unique.

That’s why it’s essential to edit AI-generated copy and examine for plagiarism earlier than publishing.

However even Google believes there’s a place for AI-generated content on the internet.

As long as the content material is unique, high-quality, and “demonstrates qualities of what we name E-E-A-T: experience, expertise, authoritativeness, and trustworthiness.”

Google’s recommendation is to take a people-first strategy. The search engine big supplied just a few examples of present AI-generated content material that don’t break any tips: 

  • Sports activities scores
  • Climate forecasts
  • Transcripts

Utilizing AI to generate content material meant to control search engine rankings, nevertheless, violates Google’s spam policies.

So if you use AI copy, make sure that you’re offering useful content material to your readers. Not attempting to take a shortcut to rank increased.

Tip: Learn more about E-E-A-T and the way you should utilize these components to create nice people-first content material.

Developments in AI

AI has lately made large strides on the earth of promoting and content material creation.

In Could 2020, a paper titled “Language Models are Few-Shot Learners” described an AI mannequin known as GPT-3 175B. The mannequin produces human-like textual content because of NLP developments.

This mannequin is the inspiration of many AI copywriting instruments available on the market in the present day.

Quick-forward to November 2022. OpenAI launched ChatGPT—a chatbot that acts as a human conversationalist. Customers can ask ChatGPT questions and obtain AI-generated solutions inside seconds.


SEOs and content material creators have already discovered loads of methods to leverage ChatGPT. Listed below are only a few:

  • Brainstorming content material concepts
  • Rephrasing copy to keep away from duplicate content
  • Creating summaries of longer textual content
  • Producing structured knowledge
  • Writing title tags and meta descriptions

ChatGPT makes use of AI expertise to streamline writing duties. Just like spell examine, AI is a device that may assist writers create content material extra successfully and effectively.

However it’s price repeating: Human supervision is essential.

In reality, ChatGPT has brought about quite a controversy within the website positioning neighborhood already. 

However Google Search Liaison Danny Sullivan clarified on Twitter that AI content material itself isn’t inherently dangerous. As a substitute, “content material written primarily for serps moderately than people is the problem.”

So we suggest utilizing AI instruments as a place to begin. Or to automate time-consuming, repetitive duties. However use your judgment and solely publish helpful content material that represents your model nicely.

Need to check out an AI copywriter for your self? Listed below are 5 of the perfect AI copywriting choices (in addition to ChatGPT) to get you began:

  1. Semrush SEO Writing Assistant
  2. Jasper AI
  4. Copysmith
  5. Wordtune

Learn on to search out out the perfect AI copywriter for your online business wants.

1. Semrush website positioning Writing Assistant 

Semrush’s SEO Writing Assistant is an all-in-one writing device that gives real-time suggestions as you write.

Plus, it has an AI copywriting perform known as Rephraser

This characteristic helps you:

  • Repurpose your unique textual content to adapt it to totally different channels
  • Beat author’s block when rephrasing foremost concepts
  • Keep away from redundant copy
  • Shortly rework textual content if the website positioning Writing Assistant detects plagiarism
  • Create a abstract of an extended article

To entry Rephraser, select the textual content you wish to analyze. You may import a URL or paste your copy instantly into the device.

Select at the very least one goal key phrase and click on “Get suggestions.”

Semrush Rephraser

website positioning Writing Assistant will analyze your textual content and grade it based mostly on readability, website positioning, originality, and tone of voice.

Discover the “Rephraser” button beneath your scores and above the device’s suggestions:

Rephraser button highlighted

Click on it to rephrase, simplify, increase, or summarize present content material. Our AI algorithm generates content material based mostly on the textual content you present within the left “Your textual content” part.

Let’s see how the textual content thought adjustments based mostly on what you click on—right here’s the “Rephrase” characteristic in motion:

rephrase feature in action

And right here’s the “Summarize” characteristic:

Summarize button

After utilizing Rephraser, examine your textual content’s originality rating. The website positioning Writing Assistant will warn you of suspected plagiarism.

For those who’re optimizing an present article, the device might flag the dwell URL. Click on the eye-shaped icon to the precise of the textual content to exclude that area:

exclude the live url

When you’ve reviewed all of the device’s writing and website positioning options, share the graded doc with collaborators instantly in Semrush. Or transfer it to Google Docs.

Merely click on on the buttons within the higher proper nook:

move to google doc button

Use the website positioning Writing Assistant instantly in Semrush or as a WordPress plugin, Google Docs add-on, or Microsoft Phrase add-on. 


Entry Semrush’s total Content material Advertising Toolkit (which incorporates the website positioning Writing Assistant) with a Guru or a Enterprise subscription. You’ll additionally get entry to dozens of different nice website positioning instruments.

Every time you add a key phrase to your content material template within the website positioning Writing Assistant, you utilize one “website positioning Concepts unit.” Listed below are the costs and associated website positioning Concepts unit limits:

  • Guru: $229.95 and 800 website positioning Concepts models per 30 days
  • Enterprise: $449.95 and a couple of,000 website positioning Concepts models per 30 days

When you’ve got a Free or Professional account, you may generate a content material template as soon as per 30 days.

Rephraser has separate limits:

  • Professional: 100 phrases per 30 days
  • Guru: 1,000 phrases per 30 days
  • Enterprise: 2,000 phrases per 30 days

These limits are known as “Sensible Author Phrases.” Guru and Enterprise customers can even purchase 10,000 additional Smart Writer Words for $20 per 30 days.

Learn our pricing page for full particulars. Or sign up for a free trial before you purchase.

2. Jasper AI

Jasper is an AI copywriting device that helps writers break by artistic blocks to create content material quicker.

Listed below are some highlights:

  • It produces AI content material in over 25 languages
  • It presents a plagiarism detection characteristic
  • Writers can set the specified tone of the content material
  • Staff members can collaborate on content material and see updates in actual time
  • It integrates with third-party instruments like WordPress, Google Docs, and HubSpot
Jasper AI

And listed here are only a few methods Jasper recommends utilizing its product:

  • Create social media posts and captions
  • Brainstorm angles for advert copy
  • Generate weblog posts and content material concepts
  • Provide you with e mail topic traces

You may also use Jasper to generate AI art with no watermark. Use these photos for advertisements, thumbnails, illustrations, and extra.

generate AI art


Jasper “Boss Mode” plans begin at $49 per 30 days. Enterprise subscriptions for greater than 5 customers start at $499 per 30 days. 

You may strive the product without spending a dime, however you’ll want to offer your bank card info. The trial interval is 5 days. (Cancel earlier than it ends to keep away from a cost.)

3. assists you with something from brainstorming matter concepts to crafting social media posts.

It additionally presents 90+ free copywriting instruments. 

These instruments assist with easy writing duties like producing Instagram captions, rewriting particular paragraphs, writing meta descriptions, and extra.

We examined it out by asking its free Instagram Caption Generator to create a caption a few new advertising and marketing course.

Describe your submit and select the specified tone. Then will generate just a few choices for you:

new topics generated

Pricing has two account choices:

  • Free: 2,000 phrases per 30 days
  • Professional: $49 for limitless phrases

The Professional account gives 5 person seats and helps 25+ languages. 

4. Copysmith

Copysmith helps enterprise and ecommerce entrepreneurs create, launch, and distribute content material at scale.

You need to use its pre-made templates. Or construct your personal template with the Customized Content material Generator.

Listed below are just a few pre-made template examples:

  • Web site content material
  • Ecommerce product descriptions
  • Social media and advertisements
  • Content material enhancement

Copysmith additionally has a plagiarism checker that helps you determine unoriginal sentences. 

The device integrates with Hootsuite, Frase, WooCommerce, Google Advertisements, Google Docs, and Zapier, amongst different integrations.


Copysmith presents three plans that embody month-to-month credit you utilize to generate copy:

  • Starter: $19 and 20,000 phrases
  • Skilled: $59 and 80,000 phrases
  • Enterprise: Custom-made plan, as much as limitless phrases

5. Wordtune

Wordtune is an easy AI copywriting device that’s nice for entrepreneurs on a price range.

However needless to say it doesn’t generate content material from scratch. The device primarily focuses on rewriting present content material.

Listed below are just a few methods you should utilize Wordtune:

  • Rephrase and rewrite your content material 
  • Summarize long-form content material
  • Enhance content material circulate with out shedding the unique that means 
  • Repurpose content material throughout totally different channels 

Right here’s what Wordtune appears like in motion:


The Chrome extension additionally makes it straightforward so that you can enhance your drafts on Google Docs, LinkedIn, and even Twitter. 


Listed below are the three accessible Wordtune plans:

  • Free: 10 rewrites per day
  • Premium: $9.99 per 30 days for limitless use
  • Premium for Groups: Customized plan based mostly in your workforce dimension

Methods to Select the Proper AI Copywriting Software program 

Your good AI copywriting device will depend upon your online business wants.

Right here are some things to think about as you weigh your choices:

  • website positioning. Does your software program measure the readability of your content material? Or present urged secondary key phrases? Your AI copywriter ought to be capable to consider copy for SEO best practices.
  • Tone of voice. You don’t need your AI-generated copy to sound robotic. We suggest choosing instruments that may precisely decide tone of voice and supply suggestions.
  • Ease of use. The purpose of AI copywriting is to save lots of time. So it’s finest to decide on a user-friendly possibility with a easy interface.
  • Plagiarism detection. Due to AI copywriting’s limitations, you’ll wish to depend on a strong plagiarism checker.
  • Integration. Test whether or not your device of alternative integrates with third-party apps. Many choices (like Semrush’s website positioning Writing Assistant) combine with Google Docs, WordPress, and Microsoft Phrase.
  • Export choices. Guarantee you may simply export your generated textual content to paperwork, spreadsheets, and so on.

Able to Attempt AI Copywriting Software program?

AI copywriting software program is just not right here to exchange writers. 

However it may well assist writers create content material quicker, improve site visitors, generate leads, and drive gross sales.

Need to check out Semrush’s website positioning Writing Assistant and the Rephraser characteristic? Begin your free trial in the present day.


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