Gross sales qualification streamlines the method of turning potential patrons into critical prospects.

When completed effectively, gross sales qualification reduces the time required to find out should you’re speaking to the best particular person. Are they desirous about what you’re providing? Is there a particular enterprise problem your product may assist them overcome?

Whereas it requires observe, nice gross sales qualification is greater than definitely worth the effort. Able to get began? We’ve obtained you lined with our final information to discovering and protecting certified gross sales leads.

With out gross sales qualification, you’d most likely discuss to tons of of leads a day — solely to wind up with only one or two closed offers to indicate on your effort.

Gross sales qualification permits you to work smarter, not more durable. This course of is important to any profitable gross sales workflow. However why is it so essential? Let’s have a look.

Why is gross sales qualification essential?

Merely put, gross sales qualification is essential to gross sales organizations as a result of it considerably improves shut ratios. With out gross sales {qualifications}, you danger pursuing leads who aren’t an excellent match. They might have incompatible budgetary constraints or organizational challenges.

Gross sales qualification permits you to pursue the leads who’re probably to buy the product, saving you time and vitality.

Listed below are extra causes gross sales qualification is so essential:

  • You’ll be able to transfer on when the lead isn’t certified. You’ll then spend extra time on the prospects who usually tend to purchase.
  • You’ll be able to deal with a smaller, particular phase of patrons. You’ll be able to then ship a extra customized promoting expertise.
  • You’ll be able to be taught the ins and outs of the customer’s challenges and ship a greater answer.
  • You’ll be able to assure that almost all of your actions result in a optimistic affect on income.
  • You’ll be able to create completely different gross sales qualification processes for various verticals and maintain an inventory of pitches that also really feel customized.

Let’s say you attempt to promote your product to a lead you have not certified. If the product is a poor match, the shopper would possibly return the product for a refund or go on a social media tirade.

By deliberately qualifying prospects by way of a discovery name, you’ll be able to ship a extremely tailor-made answer that improves post-purchase satisfaction.

What does the gross sales qualification course of appear like as a complete? Let’s stroll by way of that under.

Gross sales Qualification Phases

Sales Qualification Stages. Stage 1: Create an ICP. Stage 2: Identify key criteria. Stage 3: Put technology in place. Stage 4: Do your homework. Stage 5: Make contact.

Stage 1: Create an ICP.

The primary stage of gross sales qualification is creating a super buyer profile (ICP). In different phrases, it’s about figuring out the kind of prospects finest suited to your product or answer.

For instance, let’s say you promote a SaaS software program software that helps firms handle warehouse and stock processes. Your best market would possibly encompass manufacturers with excessive stock volumes and various provide chains.

Inside an ICP, it’s additionally price growing purchaser personas that describe particular people inside goal organizations. These people are these with sufficient expertise to know enterprise ache factors and sufficient authority to make buying choices.

The creation of an ICP is a collaborative course of between gross sales, advertising, and product improvement groups. Creating an ICP requires effort from all departments. Nevertheless, the top consequence streamlines gross sales qualification, making the train time effectively spent.

Stage 2: Determine key standards.

Subsequent, determine standards for gross sales leads earlier than they’re positioned within the qualification pipe. This course of helps get rid of leads which are much less more likely to convert from curiosity to funding.

Widespread qualification standards embody:

  • Enterprise funds.
  • Shopping for authority.
  • Urgency to deploy a brand new answer.
  • Match with present firm frameworks.

For instance, think about a gross sales lead with urgency and authority. This prospect lacks the funds required to convey in your answer. Regardless of curiosity and intent, they received’t have the ability to afford what you’re providing. Your gross sales efforts could be higher spent elsewhere.

Professional tip: Create a guidelines for these standards that you could distribute to salespeople. This ensures that each one workers are utilizing the identical methodology to judge gross sales potential.

Stage 3: Put know-how in place.

The quantity of information required for profitable gross sales {qualifications} is substantial. You’ll want gross sales and analysis knowledge, prospect exercise, buyer info, and different particulars. Even skilled groups can get overwhelmed.

Consequently, it’s price deploying applied sciences reminiscent of customer relationship management (CRM) options able to capturing this knowledge for future use. This software program offers a single supply of fact for gross sales and advertising groups.

Your staff may observe rising tendencies in buyer habits to assist create simpler gross sales methods.

Stage 4: Do your homework.

The extra you already know about your leads, the higher.

Right here’s why: From begin to end, the gross sales course of is about creating and constructing relationships. Even when you have the perfect product in the marketplace, gross sales numbers won’t ever match expectations in case your staff isn’t in a position to construct reciprocal relationships with prospects.

Attaining this objective means understanding as a lot about your leads as doable — earlier than getting in contact. Begin by researching your prospect. What’s their function on the firm? Have they made any firm web site weblog posts? Private social media posts?

It’s additionally a good suggestion to trace down any related firm info. This would possibly take the type of a latest information article or a report posted on their company website. You’ll be able to acquire extra context to the dialog.

Stage 5: Make contact.

The final stage within the gross sales qualification course of is reaching out.

With lead knowledge in hand, get related through cellphone, e-mail, or social media websites and arrange a qualifying name. The objective of the decision isn’t to make a sale, however slightly to get a way of the place your lead falls within the decision-making course of. Consequently, you’re seeking to stroll away with extra details about ache factors, budgets, wants, and the general decision-making course of.

Extra importantly, you’re seeking to kick-start a relationship. In case you go all-in on gross sales ways throughout the first name and this strategy doesn’t work, you’ve burned a bridge.

Give attention to gaining a greater understanding of your buyer. Which means that even when your present lead doesn’t find yourself being the perfect gross sales match, they may assist level you in the best course.

The Lead Qualification Course of

The lead qualification course of begins with a pool of leads which were generated by your advertising, gross sales, acquisition, and product groups. In case you work on a smaller staff, this pool of leads could come from web site kind submissions and should not have a particular designation.

In a gross sales group, there are a number of forms of leads. That features the next:

  • Unqualified leads. Unqualified leads haven’t been nurtured sufficient within the flywheel to be forwarded to a gross sales staff.
  • Advertising certified leads (MQLs). MQLs are leads who’re match to obtain advertising communications reminiscent of e-mail campaigns, content material provides, and extra.
  • Gross sales certified leads (SQLs). SQLs are leads who’re prepared to attach with a gross sales rep and start the gross sales course of.
  • Product certified leads (PQLs). PQLs have indicated a powerful curiosity within the product by both beginning a freemium subscription or signing up for a free trial.
  • Conversion certified leads (CQLs). A CQL is any lead who has transformed in your web site, both by submitting a kind or by urgent a click-to-call button.

These leads are then fed right into a lead qualification framework, the place you’ll be able to then ask a sequence of qualifying questions to seek out out whether or not they’re an excellent or poor product match.

From there, the leads are divided into certified and disqualified leads. The certified leads are then fed into the gross sales course of. Disqualified leads are positioned right into a nurturing sequence, the place they’ll ideally heat as much as the product and make a purchase order later down the road.

Let’s check out three of essentially the most essential features of the lead qualification course of: qualifying questions, certified prospects, and frameworks you need to use to qualify leads.

What’s a qualifying query?

A qualifying question helps the salesperson decide their prospect’s match for one standards. That is likely to be want, funds, authority, sense of urgency, or one other issue.

An excellent qualifying query is often open-ended. Keep away from close-ended questions, like “Is that this a precedence proper now?” You could unintentionally field the customer into a solution.

The higher model could be “The place does this fall in your listing of enterprise priorities?” You are not main the prospect to a solution. Your prospect’s response will often be extra sincere and revealing.

Listed below are some robust qualifying questions:

  • What enterprise problem can this product make it easier to resolve?
  • What has prevented you from attempting to resolve the issue till now?
  • What does your funds appear like for this mission?
  • Are you utilizing any options to resolve this downside? In that case, why are you switching?
  • What’s your principal precedence by way of fixing this downside? Which performance could be most essential?
  • What does success appear like on your firm after utilizing this product?
  • Who in your staff would use this product on the every day?
  • What are some factors of friction in your day-to-day that you simply really feel this product may help you streamline?
  • Which decision-makers could be concerned within the buy of this product?
  • Would it not be all proper if I adopted up on mm/dd/yyyy?

The solutions to those questions would then lead to you qualifying or disqualifying the prospect.

What’s a professional prospect?

A certified prospect has gone by way of the lead qualification course of and is now able to be entered into the sales pipeline.

You’ll usually do the majority of your qualification throughout a discovery name, but it surely definitely isn’t the place qualification begins or ends. At each step of the gross sales course of, you’ll repeatedly consider prospects for an increasing number of particular traits.

A certified prospect has most or all the following attributes.

Characteristics of a Qualified Prospect. Clear Pain Points. A Budget.  Purchase Power.  A Deadline or Strict Timeline. A Mutually Beneficial Relationship.

1. Clear Ache Factors

Each potential lead is on the lookout for an answer. Nevertheless, a imprecise enterprise problem isn’t sufficient to make them a PQL. If a prospect can solely present blanket statements, you seemingly received’t have the ability to nurture all of them the best way to a closed deal.

Ask inquiries to elicit clear ache factors. The extra particular the necessity, the higher when you’ll be able to tailor your pitch.

When asking discovery questions, strive to determine whether or not your prospect is conscious about their very own ache factors — the extra conscious they’re, the higher.

What to Look For

  • Extremely particular solutions about their very own ache factors. A certified prospect ought to have the ability to have an in depth reply to every of your probing questions.
  • Issues with their present product or answer. A certified prospect have to be in determined want of a change. One option to measure that’s by prompting them to share the issues they’re having with their present answer.

2. A Price range (or a Willingness to Make One)

Have you ever ever had a number of calls along with your prospect, just for the deal to die as a result of they will’t afford your product? When qualifying prospects, it is best to goal to study their funds as shortly as doable.

Think about posing this easy query: “How a lot are you planning to spend on [CRM, sales, website, etc.] software program this 12 months?” Speaking about cash instantly could seem to be a pretend pas, however it’s going to prevent time. You’ll be able to then deal with prospects who can afford your answer.

A certified prospect may have the funds and make that clear from the onset. As an illustration, they may already be utilizing a similarly-priced product or are having costly issues.

You’ll want to ask a few vary, not a set worth. There’s a chance of upselling your prospect if their want is dire sufficient. Nevertheless, that may come after you’ve constructed ample belief with them.

What to Look For

  • A funds vary that matches your costs. Your prospect won’t have an actual quantity for what they’re seeking to spend, however their vary should match your charges. Ideally, they’ve an higher vary that’s effectively above your costs.
  • A transparent disposition towards making a purchase order. In case you sense any doubt out of your prospect about spending X amount of cash on an answer, then they’re not a professional prospect.

3. Buy Energy

A certified prospect will have the ability to both make the ultimate shopping for choice or sway the stakeholders who make the choice. As early on as doable, attempt to determine whether or not your prospect is a gatekeeper, decision-maker, influencer, or blocker.

Most frequently, they’ll be an influencer, however they have to be the best sort of influencer.

All through the course of your profession, you might need to speak with coordinators and even interns, who often analysis options on behalf of their supervisor. These are influencers — not your certified prospects.

In the event that they’re an entry-level influencer, gently circumvent them so you may get to an upper-level influencer: The precise supervisor who’ll be presenting the answer to the decision-maker.

The choice-maker will seemingly be a frontrunner, and often not the particular person you’ll discuss to throughout the prospect qualification course of.

Don’t neglect to take enterprise measurement under consideration. A supervisor at a big firm, as an illustration, is way farther from decision-makers than a supervisor at a smaller firm. Do analysis on LinkedIn or their web site to be taught the place your prospect falls on their organizational diagram.

What to Look For

  • A mid-level job title. A certified prospect will ideally be in the course of their profession — not so upper-level that they’re the decision-maker, however not so entry-level that they maintain no sway.
  • An exhibition of influencer energy. Attempt to get them to share earlier examples of profitable software program or product purchases that they’ve spearheaded. As an illustration, you would possibly ask, “Have you ever tried every other options prior to now?”

4. A Deadline or Strict Timeline

A certified prospect may have an pressing want to seek out and buy an answer earlier than a sure time vary arrives: Earlier than subsequent quarter, subsequent month, or subsequent 12 months. Your prospect must have a cause to make their buy as quickly as doable.

One other option to inform? They may cite a harmful decline in enterprise efficiency that they want a brand new answer to get better. If additionally they cite a dropping ROI on their present product, you may have a professional prospect in your fingers.

What to Look For

  • A timeline. A certified prospect ought to have a tough date for when they should end the buying course of. That is a simple query you’ll be able to ask instantly with out seeming too ahead.
  • An pressing cause to buy. Whether or not it’s due to exterior strain or declining efficiency, a professional prospect will know they should act now.

5. A Mutually Useful Relationship

A certified prospect will perceive that you simply’re genuinely attempting to assist and that you could each assist one another achieve your roles.

Keep in mind: You’ll seemingly be talking to an influencer. The influencer, in the long run, desires to shine in entrance of management.

You can also make that come true by offering an answer that helps you meet your quota, and that helps them and their staff do their work higher.

What to Look For

  • A belief in you. Does the prospect appear delay by you in any method? Have they even began to ghost you? That’s not a professional prospect. A certified prospect will lean into the promoting course of and present unambiguous belief.

Ranges of Prospect Qualification

Gross sales reps should qualify prospects at three completely different ranges — “organization-level,” “opportunity-level,” and “stakeholder-level” qualification. We’ll focus on every under.

Group-Stage Prospect Qualification

That is essentially the most primary stage of qualification. Right here you’ll decide whether or not it is best to do extra analysis. If your organization has purchaser personas, reference them when qualifying a prospect. Does the customer match the demographics of a given persona?

Questions it is best to ask at this stage embody:

  • Is the prospect in your territory?
  • Do you promote to their trade?
  • What’s the corporate measurement?
  • Does the account suit your firm’s purchaser persona?

Alternative-Stage Prospect Qualification

This type of qualification might be what you considered while you learn the title of this put up. Alternative-level gross sales qualification is the place you establish whether or not your prospect has a particular want you’ll be able to fulfill. You’ll additionally discover out if it’s possible for them to implement your specific services or products.

The opposite half of an excellent purchaser persona, opportunity-level traits give perception into whether or not a prospect may benefit out of your providing.

To find out whether or not your prospect is certified on a chance stage, ask the next:

  • Is the prospect accustomed to the kind of product you promote?
  • Have they got a problem that your product may help them resolve?
  • Have they got a staff or an individual who’ll be utilizing the product?

Stakeholder-Stage Prospect Qualification

Let’s say you’ve decided that your prospect’s firm is an effective match on your answer and matches your best purchaser persona. It’s time to get into the nitty-gritty. Can your level of contact really pull the set off on a purchase order choice?

To find out this, ask your prospect the next questions:

  • Will this buy come out of your funds?
  • Who else is concerned within the choice?
  • Do you may have standards for this buy choice? Who outlined them?

When to Disqualify Prospects

The three ranges above are listed within the order it is best to use them to disqualify.

As an illustration, in case your prospect is a whole departure out of your firm’s purchaser persona, it’s secure to disqualify them proper then. Possibly sooner or later, you’ll serve their sort of purchaser, however proper now you don’t. Don’t waste time attempting to shoehorn your providing into their enterprise.

Equally, you can be talking with the CEO of a corporation with full funds authority who passes stakeholder-level qualification with flying colours. But when there’s no downside, there’s no want on your answer. Qualify for enterprise ache first.

Remember the fact that until a prospect might be certified on all three ranges, you shouldn’t advance them within the gross sales course of.

For instance, should you ask your prospect concerning the firm’s strategic objectives they usually’re unable to reply, it’s an excellent signal they’re not shut sufficient to the choice course of. It is best to disqualify this contact on the stakeholder stage, regardless that they go on the alternative stage.

Why Disqualifying Isn’t a Dangerous Factor

Many salespeople are loath to disqualify prospects and shrink their pipelines.

Their intuition is to work with as many leads as doable, however this isn’t the perfect strategy. The standard of your leads issues greater than the amount.

As a salesman, your most treasured asset is your time. Give attention to a handful of your finest prospects as an alternative of spreading your self skinny throughout dozens of leads. Making an attempt to shut each deal that comes alongside is just going to lead to lifeless ends, whilst you neglect prospects seemingly to purchase.

Up till now, we’ve mentioned qualifying questions and what a professional prospect seems like. You’ll be able to manage all the processes we’ve mentioned so far utilizing lead qualification frameworks.

How you can Qualify a Lead with Lead Qualification Frameworks

A qualification framework is actually a rubric that salespeople can use to find out whether or not a prospect is more likely to turn out to be a profitable buyer.

Each buyer and each sale is completely different, however all closed-won offers share commonalities. Gross sales qualification frameworks distill these shared traits into common traits reps can search for when qualifying.

The BANT Qualification Framework

The Previous Trustworthy of gross sales qualification frameworks, BANT (Price range, Authority, Want, Timeline) is used at quite a lot of firms and in quite a lot of markets.

Initially developed by IBM, BANT covers all of the broad strokes of opportunity- and stakeholder-level qualification.

BANT seeks to uncover the next 4 items of data:

  • Price range. Is the prospect able to shopping for?
  • Authority. Does your contact have satisfactory authority to log off on a purchase order?
  • Want. Does the prospect have a enterprise ache you’ll be able to resolve?
  • Timeline. When is the prospect planning to purchase?

Listed below are a couple of examples of BANT questions within the context of a prospect dialog:

Info to Uncover

Inquiries to Ask

Price range

  • Do you may have a funds put aside for this buy? What’s it?
  • Is that this an essential sufficient precedence to allocate funds towards?
  • What different initiatives are you spending cash on?
  • Does seasonality have an effect on your funding?


  • Whose funds does this buy come out of?
  • Who else will likely be concerned within the buying choice?
  • How have you ever made buying choices for merchandise just like ours prior to now?
  • What objections to this buy do you anticipate? How do you suppose we will finest deal with them?


  • What challenges are you scuffling with?
  • What’s the supply of that ache, and why do you are feeling it’s price spending time on?
  • Why hasn’t it been addressed earlier than?
  • What do you suppose may resolve this downside? Why?


  • How shortly do it’s essential resolve your downside?
  • What else is a precedence for you?
  • Are you evaluating every other related services or products?
  • Do you may have the capability to implement this product proper now?

BANT Limitations

Whereas BANT addresses many opportunity-level necessities, it misses the mark on others.

The “final” shopping for authority may very well be multiple particular person. Ensure you have interaction all related stakeholders early on within the course of and safe every particular person’s buy-in.

“Timeline” is one other space the place BANT falls quick in the present day. A strict BANT qualification would possibly inform you to cycle a lead who received’t be prepared to purchase till subsequent 12 months.


MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) was pioneered by Jack Napoli when he was at know-how firm PTC.

MEDDIC requires gross sales reps to know each facet of a goal firm’s buy course of, down as to if you may have an inside champion.

This framework is extremely priceless for growing forecasting accuracy, one thing that is essential for companies that promote to enterprise firms. In spite of everything, dropping only one deal might be debilitating when every is price a number of million {dollars}.

 Sales qualification framework, MEDDIC

Image Source

“From $0 to $100 million, [PTC was] profitable as a result of we bought a greater widget,” HubSpot CEO Brian Halligan stated. “From $100 million to $1 billion, we bought a shift in know-how. MEDDIC turned essential as a result of it isn’t simply any previous buy — it is a transformation of the enterprise.”

It is best to think about using MEDDIC as a qualification framework if your organization sells a product that requires a change in habits or the typical gross sales worth is extremely excessive. Understanding precisely how a prospect buys, why they’d purchase, and who’s championing you internally is essential to sustaining an correct pipeline.

CHAMP Gross sales

CHAMP (Challenges, Authority, Cash, and Prioritization) is just like ANUM however locations Challenges forward of Authority.

CHAMP additionally defines authority as a “call-to-action,” not a roadblock.

In case your preliminary contact is a low-level worker, you’ll be able to safely assume they received’t be the decision-maker. That doesn’t imply it is best to grasp up the cellphone. As a substitute, ask questions that make it easier to map the corporate’s organizational hierarchy to find out who to achieve out to subsequent.


Sure, it’s an extended acronym, however a helpful one. Developed at HubSpot, the qualification framework GPCTBA/C&I (Objectives, Plans, Challenges, Timeline, Price range, Authority/Adverse Penalties and Optimistic Implications) is a response to modifications in purchaser habits.

Patrons come to the gross sales course of more and more knowledgeable, so salespeople want so as to add worth on high of product information.

However worth isn’t one thing gross sales reps can simply “add” — to really act as an advisor, you will need to discover past the scope of the discrete downside that your services or products may resolve. This implies understanding a prospect’s strategic objectives, their enterprise mannequin, and the way the particular problem you’re discussing matches into the bigger image of their skilled life.

Sales qualification framework, GPCTBA/C&I

Image Source

Listed below are a few of the questions it is best to ask at every step.


The aim of the next questions is to seek out out your prospect’s quantitative objectives. You’ll be able to assist make clear or set objectives along with your prospect if their response isn’t well-defined.

  • What’s your high precedence this 12 months?
  • Do you may have particular firm objectives?
  • Do you may have revealed income objectives for this quarter/12 months?


When you perceive your prospect’s objectives, discover out what work they’ve already completed to attain them. Decide what’s labored and what hasn’t, and make solutions for enchancment.

  • What are you planning on doing to attain your objectives?
  • What did you do final 12 months? What labored and what didn’t? What are you going to do in a different way this 12 months?
  • Do you suppose XYZ would possibly make it laborious to implement your plan?
  • Do you may have the best sources obtainable to implement this plan?


Defining your prospect’s challenges — and reinforcing that what they’ve already tried isn’t working — is essential. Until they perceive that they need assistance, a prospect received’t turn out to be a buyer.

  • Why do you suppose you’ll have the ability to get rid of this problem now, regardless that you’ve tried prior to now and also you’re nonetheless coping with it?
  • Do you suppose you may have the interior experience to take care of these challenges?
  • In case you understand early sufficient within the 12 months that this plan isn’t fixing this problem, how will you shift gears?


Your most essential asset is your time. So whereas a prospect that doesn’t wish to purchase now or within the close to future isn’t essentially a misplaced trigger, they need to transfer down your precedence listing.

  • When will you start implementing this plan?
  • Do you may have the bandwidth and sources to implement this plan now?
  • Would you want assist pondering by way of the steps concerned in executing this plan, so you’ll be able to determine when it is best to implement every bit?

Price range

Simply asking “What’s your funds?” isn’t a query more likely to get you priceless perception, in line with HubSpot gross sales director Dan Tyre.

As a substitute, strive asking:

  • Are we in settlement on the potential ROI of [product or service]?
  • Are you spending cash on one other product to resolve the issue we’ve mentioned?

Then, go in for the kill. Databox CEO and former HubSpot VP of Gross sales Pete Caputa suggests phrasing the funds query this fashion:

“We have established that your objective is X and that you simply’re spending Y now to attempt to obtain X. However it’s not working. So as to rent us, you will want to take a position Z. Since Z is fairly just like Y and also you’re extra assured that our answer will get you to your objective, do you imagine it is sensible to take a position Z to rent us?”


In contrast to in BANT, qualifying for authority beneath this framework isn’t essentially attempting to find out whether or not your contact is a decision-maker. Your contact is likely to be an influencer or a coach, two forms of inside champions who can provide you perception into the decision-maker’s thought course of.

In case your contact isn’t the financial purchaser, ask them:

  • Are the objectives we’ve mentioned essential to [the economic buyer]?
  • Amongst their priorities, the place does this fall?
  • What considerations do you anticipate they’ll elevate?
  • How ought to we go about getting [the economic buyer] on board?

Adverse Penalties and Optimistic Implications

On this a part of the qualification course of, you’re discovering out what occurs in case your prospect does or doesn’t obtain their objectives.

“In case your product can considerably assist them keep away from penalties and additional support in attaining even larger follow-up objectives, you’ve obtained a really robust worth proposition,” Caputa says.

Listed below are some C&I inquiries to ask prospects:

  • What occurs should you do or don’t attain your objectives? Does the result have an effect on you on a private stage?
  • Whenever you overcome this problem, what’s going to you do subsequent?
  • Do you stand to get promoted or get extra sources should you can hit your objective? Would you lose duty or be demoted should you don’t?

The good thing about GPCTBA/C&I is that it permits salespeople to assemble an enormous quantity of data. In case your product is complicated, extremely differentiated, and stands to turn out to be an integral a part of your prospect’s enterprise technique, having these insights is extremely priceless.

Nevertheless, GPCTBA/C&I won’t be proper for each gross sales power. Relying on what you promote, such thorough qualification is probably not crucial.


ANUM (Authority, Want, Urgency, Cash) is another spin on BANT. When qualifying utilizing ANUM, a gross sales rep’s first precedence ought to be to find out whether or not they’re talking with a decision-maker.


The RAIN Group advocates utilizing FAINT (Funds, Authority, Curiosity, Want, Timing) to qualify gross sales leads. FAINT is designed to replicate the truth that many buy choices are unplanned and thus received’t be related to a set funds.

Like ANUM, reps utilizing FAINT ought to search for organizations with the capability to purchase, no matter whether or not a discrete funds has been put aside. FAINT additionally provides Curiosity into the combination.

Sales qualification framework, FAINT

Image Source

In keeping with RAIN Group’s John Doerr and Mike Schultz, Curiosity is outlined as “[generating] curiosity from the customer in studying what’s doable and tips on how to obtain a brand new and higher actuality than the one they’ve in the present day.”

Gross sales Qualifying: Good Indicators and Crimson Flags

Cease me should you’ve heard this one: “It’s not what you stated, it’s the way you stated it.”

This phrase is the foundation of numerous arguments, but it surely’s nearly as good as gold relating to gross sales qualification.

Listed below are some tip-offs (each good and dangerous) to pay attention for when qualifying a prospect that may make it easier to decide whether or not to advance the gross sales course of or disqualify ASAP.

Good Indicators to Transfer a Prospect Ahead


Wait. How can excuses be an excellent factor?

Excuses assist resolve our actions with who we wish to be. Throughout a gross sales dialog, your ears ought to perk up in case your prospect tries to clarify away earlier inaction concerning enterprise ache.

This means certainly one of two issues: Both the excuse is authentic, or your prospect needs that they had completed one thing earlier and is attempting to rationalize why they didn’t. Both method, it confirms their ache is actual.


Prospects who can provide particular solutions to questions reminiscent of “What are your objectives?” and “When do it’s essential see outcomes?” have thought fastidiously about their downside. Hear for sequential plans, thought-out explanations, and statistics.

Specifics additionally point out that your prospect feels actual ache. In spite of everything, individuals with out actual issues don’t spend time serious about why they exist and tips on how to tackle them.

After all, the caveat is that specifics have to be accompanied by actuality. A prospect who says, “I wish to quadruple income within the subsequent two weeks,” is utilizing specifics to show that they don’t have robust enterprise acumen.


Specificity’s associate is information. A information test is your finest wager for qualifying on the stakeholder stage.

True decision-makers may have intimate information of firm objectives, challenges, and desires. A contact who doesn’t have entry to this info seemingly isn’t going to be priceless within the gross sales course of.

Crimson Flags within the Gross sales Course of


A prospect whose solutions contradict one another is probably going one who desires to be useful, however can’t as a result of they don’t possess satisfactory information.

Nevertheless, this isn’t a dealbreaker — prod them to inform you who does know the solutions, and proceed qualifying the chance with one other contact.

Brief solutions

True enterprise ache permeates a corporation — executives lose sleep over it and workers must take care of it on a day-to-day foundation. In case you give the impression that you could assist alleviate the ache, prospects will wish to discuss to you.

A prospect who’s supplying you with one-word solutions isn’t somebody who feels there’s a foundation for a dialog. It may very well be that the issue is a non-issue, or the contact isn’t clued in sufficient to really feel its severity. Relying on what you suppose is occurring, disqualify or strive reaching out to a different member of the group.

Over to You

Gross sales success rests on efficient qualification. Your skill to seek out good-fit prospects will make or break your small business. Prospects who flip into joyful prospects imply not solely income, however elevated word-of-mouth, referrals, and the opportunity of cross- or upselling.

Our information may help you streamline your qualification course of to seek out higher leads, get them desirous about what you’re providing, and put them on the trail to ongoing purchases.


Author admin

More posts by admin

Leave a Reply