With regards to writing textual content in your weblog and social media posts, many entrepreneurs surprise, “However what is the character restrict?”

A person types at a laptop and next to images of pens to represent the ideal post length for blog posts and social media platforms.

It is by no means a easy query — typically, it is answered by parameters established by sure channels. And on different events, it is extra a query of what is ideally suited.

For instance, you in all probability know the character restrict for a tweet is 140, however do you know that the perfect size is definitely lower than that? (Maintain tight — we’ll clarify why.) 

Whereas we have written earlier than about optimizing your precise content material, we thought it might be useful to assemble the numbers of character limits — each enforced and ideally suited — for various on-line channels, multi function place.

Beneath, you may discover a extra detailed information to character limits and ideally suited character counts for posts in your weblog, Fb, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.

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The Size & Character Rely for The whole lot on the Web

1. Weblog Posts

Supply: Medium

Fast reference:

  • Publish size: 1,400 – 2,100 phrases
  • Title: Underneath 60 characters
  • Meta Description: Underneath 155 characters

Untitled design (17)

Featured Useful resource: 6 Free Blog Post Templates

Publish Physique

With regards to the size of weblog posts, there are just a few totally different objects to think about. For instance:

  • In line with Medium, posts with a median learn time of seven minutes captured essentially the most consideration. Although the information on that is from 2013, this quantity remains to be broadly cited. 
  • The typical studying pace of native English-speaking adults stays generally cited as 200-300 words per minute, based mostly on the outcomes of a number of research.
  • At that studying fee, the perfect submit size is 1,400 to 2,100 phrases.
  • That aligns with analysis beforehand carried out by Capsicum Mediaworks, which indicated that, on common, the highest 10 outcomes for many Google searches are between 2,000 and a couple of,500 phrases.

average-content-length-top10-resultsSupply: Capsicum Mediaworks

However that is simply the submit physique — let’s take a look on the different areas of textual content that comprise a full weblog submit.


The size of your title relies on your targets, and the place it would seem.

Let’s begin with web optimization. Would you like this submit to rank very well in search? It seems, that usually has to do with the size of every entry on a search engine outcomes web page (SERP).

For Google, titles of search outcomes are normally contained at a size of 600 pixels — which Moz measures as having the ability to show the primary 50-60 characters of a title tag.

So, if you do not need your title to get reduce off within the search outcomes, it is likely to be finest to maintain it beneath 60 characters.

However when unsure, you possibly can double-check the size of your meta description and title tags with this helpful device from HigherVisibility, or you should utilize Moz’s title tag preview tool.

For Moz’s title tag device, kind in your headline and the device will present you the way it might seem in Google outcomes. 


Then, there’s optimizing your title for social sharing. On Twitter, for instance, take into account that every tweet has a restrict of 280 characters — nonetheless, for those who embrace a picture, that does not depend towards the restrict.

However take into account that even the common shortened URL takes up about 23 characters — that leaves you with about 257 characters left for the title and any accompanying textual content.

In our personal evaluation at HubSpot, we discovered that headlines between 8–12 phrases in size received essentially the most Twitter shares on common, whereas headlines with both 12 or 14 phrases received essentially the most Fb Likes.


Meta Description

A meta description refers back to the HTML attribute that explains the contents of a given webpage. It is the brief description you see on a SERP to “preview” what the web page is about. 

14 examplesMoz notes that Google appears to chop off most meta descriptions — typically referred to as snippets — after roughly two lines of textual content. Nevertheless, there’s some conjecture that, like title tags, it is really based mostly on pixel count.

In any case, it quantities to about 160 characters, although this explicit outlet recommends preserving it at 155.

Once more, you possibly can double-check the size of your meta description and title tags with this handy tool from HigherVisibility.

hypervisibilityImage Source

2. Fb

Fast reference:

  • Standing updates: 63,206-character most | Ideally suited size is 40 characters
  • Video: 120-minute most | Ideally suited size is 2 minutes

Fb’s character restrict on standing updates is 63,206. Nevertheless, that is removed from ideally suited, says former HubSpot Social Media Advertising and marketing Supervisor Chelsea Hunersen.

“The social gurus will throw across the quantity 40 characters,” she says. “That knowledge appears to be backed up by BuzzSumo’s rating of HubSpot’s own Facebook Page.

However why 40, particularly?

“Ideally,” Hunersen says, “you may wish to use the copy in a standing replace to offer context for no matter you are linking to.”

That stated, she notes, the copy of the standing replace itself is not as essential because the copy within the meta title or meta description that will get pulled in while you insert a hyperlink into your submit. That is proper — social media posts have their very own meta knowledge too.

“Typically, individuals take a look at the picture of the article after which instantly down on the meta title and meta description for context clues,” she explains. “Lots of people do not realize you possibly can change these.”

Even on Fb, it is nonetheless finest to maintain your meta title to fewer than 60 characters, and to 155 for meta descriptions.

There are some sources obtainable to these accustomed to coding that allow you to mess around with social media metadata character counts, like these templates. However except you are a developer, we suggest preserving it brief and candy.


Whereas Fb permits a most of 240 minutes for many movies (excluding Tales and Reels), we would not advise posting something that lengthy, except you are doing a particular, social-media-only screening of a full-length movie.

Facebook videosImage source

Fb recommends preserving movies brief to about 15 seconds so viewers usually tend to watch to the tip. 

3. Twitter

Fast reference:

  • Tweets: 280-character most
    • Doesn’t embrace photographs, movies, or polls
    • Ideally suited size is 240-259 characters
  • Hashtags: Not more than two
  • Movies: Most size is 2 minutes and 20 seconds

Featured Useful resource: How to Use Twitter for Business

Entrepreneurs all over the place rejoiced when Twitter lastly eased up on its character depend parameters, and such media as photographs, movies, and polls, in addition to quoted tweets, ceased counting towards its 140-character restrict.

Nonetheless, the “Quote Tweet” characteristic stays obtainable, offering even larger character-saving measures. That occurs while you press the rotating arrow icon to retweet a submit, after which add a remark within the textual content field supplied. You have nonetheless received 280 characters all to your self to remark.


Ideally suited Size General

Twitter differs from different platforms within the sense that longer tweets tend to perform better and get essentially the most engagement.

In line with web optimization skilled Kurt Gessler, tweets with 240-259 characters are likely to get essentially the most likes. 

Capture-May-13-2023-07-28-25-9006-PMImage source

The identical goes for hashtags. Twitter recommends preserving your hashtags brief, simple to recollect, and simple to spell. The platform additionally suggests sticking to solely one or two hashtags on the most.  


You’ll be able to post a video on Twitter by importing a video or recording it utilizing the Twitter app. In any case, the utmost video size is 2 minutes and 20 seconds for those who’re not subscribed to Twitter Blue.

Twitter Blue subscribers can add movies of as much as 60 minutes when posting from the web site, and subscribers on the app can submit movies of as much as 10 minutes.

4. LinkedIn

Screen Shot 2017-03-17 at 1.39.48 PM.png


This is a helpful checklist of a few of LinkedIn’s most essential profile character maximums :

    • Skilled headline: 120
    • Abstract: 2,000
    • Place title: 100
    • Place description: 2,000 (200 character minimal)
    • Foote additionally notes that, “if you choose to additionally submit on Twitter from LinkedIn, solely the primary 140 characters will present in your Twitter submit.”

Featured Useful resource: How to Use LinkedIn for Business & Marketing

Authentic Content material

With LinkedIn’s publishing platform, customers can now compose and share unique written content material with their networks, or publicly. In fact, that comes with its personal character counts, in response to Foote:

      • Publish headline: 100
      • Publish physique: 40,000

5. Instagram

Fast reference:

      • Bio: 150
      • Hashtags: As much as 30
      • Captions: Ideally suited size is beneath 125 characters

Since Instagram is, initially, a platform for sharing images and movies, the first focus is often your visible content material. Nevertheless, it is at all times useful to offer some context, and let customers know what they’re .

On condition that, listed below are some useful character counts for the textual content you embrace together with your visible content material:

Whereas Instagram would not appear to specify a most complete variety of caption characters, it does observe that, inside customers’ feeds, the caption is cut off after the first three lines. For that motive, it is suggested to restrict captions to 125 characters.

Nevertheless, do not miss essential info only for the sake of preserving your total caption seen. As an alternative, frontload it with essential particulars and calls-to-action, leaving any hashtags, @mentions, or extraneous info for the tip.

As for Instagram Tales, there would not appear to be a ton of element on character limits there, both. Nevertheless, as a result of the textual content overlays the visible content material — which is the main focus — do not obscure an excessive amount of of the picture or video with a caption.

This is a fast instance of a brief Instagram bio from my colleague.

Instagram bio following character limit

6. Snapchat

Fast reference:

      • Character restrict: 80 per submit

Talking of not obscuring visible content material — that brings us to Snapchat.

Instagram Tales was, many consider, an effort to emulate the options of Snapchat, to create a possibility for customers to share quickly-disappearing images and movies.

And once more, as a result of the main focus right here is on the visible, you may wish to forestall distracting viewers from it with an excessive amount of textual content.

In line with Teen Vogue, Snapchat’s character restrict is 80 per post, which is greater than double its earlier 31-character restrict.

And, for those who’re searching for extra steerage, simply look to this explicit app’s identify, and bear in mind the “snap” factor of it — a phrase that suggests brevity — and take a look at to not ramble. This is a terrific instance of how SXSW makes use of its captions effectively:

7. YouTube


Featured Useful resource: YouTube for Business – A 30-Day Roadmap

Right here now we have yet one more community that is targeted on visible content material, main some to incorrectly assume that accompanying textual content — like titles and descriptions — do not matter as a lot.

That is not completely false — as a video-hosting platform, YouTube ought to primarily be used to showcase a model’s high quality movies. Nevertheless, like every other visible content material, it wants context. Individuals have to know what they’re watching, who it is from, and why it issues.

Sadly, YouTube would not seem to offer any particular parameters over its character counts — besides in your channel description, which in response to the official assist web site is restricted to 1,000 characters.

However apart from that, evidently the one guideline obtainable is the alert show that permits you to know, “Your [title or description] is just too lengthy,” for those who’ve entered an excessive amount of textual content in both of these fields.

Screen Shot 2017-03-17 at 2.57.09 PM-1.png

On this case, we’d advise taking the identical strategy as including textual content to help your visuals on Instagram and Snapchat.

Like the previous, a video’s description is reduce off after the primary line or two, so frontload crucial descriptors and CTAs, leaving further particulars for the tip.

Present Your Character

As you got down to decide the size of your textual content, whatever the platform, bear in mind to take action with the person in thoughts.

Many of those channel-mandated character limits are established for that motive — to maintain audiences from becoming bored or overwhelmed.

Like anything in advertising and marketing, nonetheless, it is by no means an precise science, regardless of the perfect knowledge. We encourage you to comply with these tips, however do not be afraid to experiment if they do not at all times work.

Check totally different quantities of textual content inside your varied channels, and maintain observe of how every submit performs.

From there, you may make selections about which sorts of content material, in addition to its accompanying titles and descriptions, are essentially the most well-received out of your viewers.

Editor’s Be aware: This submit was initially printed in January 2016 and was up to date in December  2019 for accuracy and comprehensiveness.

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