The next time you’re planning a content marketing campaign, consider using artificial intelligence (AI). AI can help you predict what types of content will perform best with your audience.
In fact, AI-powered content optimization is one of the most effective ways to increase engagement and conversions.
But what exactly is AI? And how can it help with content marketing? Let’s take a closer look:
What is artificial intelligence (AI)?
Artificial intelligence is a branch of computer science that focuses on how machines can be made to act intelligently. It’s an area of rapid growth because algorithms are constantly being developed to solve complex problems.
The term “artificial intelligence” was first used by John McCarthy in 1956 at Dartmouth College, where he organized the first conference on this topic. The conference was attended by many researchers from different disciplines, including mathematics, physics, economics, and psychology.